What is Close-Up CRM?
Close-Up CRM is a customer relationship management solution developed by Close-Up International, a company known primarily for providing pharmaceutical market data and analytics, especially in Latin America and other emerging markets.
🔍 What is Close-Up CRM?
Close-Up CRM is a pharma-focused CRM platform designed to support field force effectiveness and multichannel engagement by combining CRM functionality with market intelligence from Close-Up’s extensive data ecosystem.
✅ Key Features of Close-Up CRM
1. Integrated Market Data
Direct access to Close-Up's prescription and sales data
Real-time insights into doctor prescribing behavior, pharmacy sell-out data, and product performance
Enables targeted, data-driven field activity
2. Field Force Management
Activity tracking (visits, calls, meetings)
Route optimization and geolocation
Territory and KPI management
3. HCP and Account Profiles
Centralized stakeholder profiles with visit history, specialties, and segmentation
Linkage to prescribing data and sales potential
4. Multichannel Capabilities
Email, phone calls, digital content, and virtual visits
Tracks channel preferences and engagement outcomes
5. Analytics & Dashboards
Performance tracking at rep, territory, and brand levels
Customizable dashboards for sales managers and brand teams
Cross-referencing CRM activity with market performance
6. Regulatory Compliance
Designed to meet pharma-specific compliance needs
Role-based access and secure data handling
🎯 Who Uses Close-Up CRM?
Pharmaceutical field forces (sales reps, district managers)
Marketing and brand teams
Sales operations and analytics teams
Especially popular in Latin America, Asia, and other emerging markets
🧠 Why Choose Close-Up CRM?
Ideal for companies already using Close-Up International data
Provides local support in Latin America and other emerging markets
Strong alignment between CRM activities and prescription behavior