How To Drive Traffic To Your Site With An eLearning News Release
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How To Drive Traffic To Your Site With An eLearning News Release

There are a number of ways to increase traffic to your eLearning site, but few offer as many secondary benefits as a well-written eLearning news release. A news release gives you the opportunity to reach your target audience and establish yourself as an eLearning industry expert, as well as significantly improve your site's SEO. In short, it can help you stand out among the myriad of other websites that are online today. To improve your visitor stats and maximize the effectiveness of your eLearning news release you may want to keep the following tips and tricks in mind.

eBook Release: The Definitive Guide to eLearning Press Releases
eBook Release
The Definitive Guide to eLearning Press Releases
Download our free eBook and start optimizing your eLearning Press Releases.

1. Use Keywords Wisely.

Undoubtedly, you've spent a significant amount of time researching keywords, and you want to be able to take full advantage of them when writing your eLearning news release. However, be careful of the frequency of your keyword usage. You should avoid oversaturation at all costs, as this can actually hinder your SEO efforts and lower your rank in the search engines. Google, Bing, Yahoo and the other major search engines tend to flag releases that have a keyword density. A good rule of thumb is to stick with a 1:100 ratio, one keyword for every 100 words. Your keywords should also flow naturally, instead of reading like robotic text. This not only helps to improve your ranking, but also makes your text more legible and authentic for your readers.

2. Create An Attention-Grabbing Headline.

Your headline should be succinct and catchy to draw readers in. However, it should also feature at least one of your primary keywords and your company name, if possible. An effective eLearning news release typically does not exceed 70 characters, but still offers the reader all of the information they need to determine if it's worth their time. It's essentially a brief summary of the story you are going to elaborate upon within the body of the eLearning news release. If necessary, you can also include a subhead that clarifies the headline, which can also feature a keyword or two.

3. Add Links To Relevant Pages Or Products.

Include hyperlinks to your sales page, site, social media pages, blog, and any other online platforms that you think are relevant to your story. This is one of the most direct ways to increase your web traffic, as readers can simply click on the link if they want to gather more information. Again, make sure that you use links sparingly, as too many links may raise the warning flag for search engines. It can also diminish the value of your eLearning news release, due to the fact that readers may perceive it as a sales pitch rather than an authentic news story.

4. Embed Multimedia Links To Improve SEO.

In addition to website hyperlinks, you can also include backlinks to multimedia, such as videos or images. This can help you rank higher in the search engines, especially if you take the time to create effective metadata for your multimedia components. Make certain that you include links that actually tie into the subject matter of your eLearning news release, however. Otherwise, you run the risk of losing journalists and news outlets who may be interested in your story.

5. Always Integrate Your Branding.

You wouldn't create a website or any other marketing materials that lacked your company message or logo. The same rule applies to eLearning news releases. You should always integrate your branding into a news release because it improves your SEO and builds credibility. If someone looks you up online your logo and other company related images will appear, and they will automatically associate those images with your trusted brand name. In addition, including your branding ensures consistency across the board. Every news outlet will have your current images on hand when your story goes to print, which means that your readers will be able to identify your company more quickly.

6. Keep It Organic!

Organic SEO involves using keywords naturally, as well as using a tone and pace that mimics how an individual might read the content aloud. If the search engine bots suspect that you may be "keyword stuffing" your news release, then they might flag your content and remove it from the search results. At the very least, you'll be moved to a lower ranking page where potential site visitors aren't likely to find you. You should also keep jargon, clichés, and other "fluff" to a minimum in your eLearning news release. The goal is to make it both professional and genuine, so that readers can relate to your story and form a meaningful connection with it.

7. Concentrate On One Newsworthy Event Or Idea.

It's important to focus on just one key idea, event, product, or story when writing a news release. This is for a variety of reasons, but SEO is definitely near the top of the list. If people are searching for a particular piece of information online, your news release will show up in the search engines. The search engine algorithms will also be able to identify that it pertains to a specific subject, which makes it easier to categorize. Focused news releases are also more likely to be shared on social media sites, blogs, and forums, due to the fact that readers can immediately determine the benefits it has to offer.

An eLearning news release can drive targeted visitors to your site, increase your sales, and improve the visibility of your brand. Due to the fact that you now have the opportunity to publish your eLearning news release online, it even has the potential to become a powerful tool in your online reputation management strategy.

Last but not least, be sure to download our Free eBook "The Definitive Guide to eLearning Press Releases" and start optimizing your eLearning News Release.

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