L&D Expert Goes Marketer | Content Marketer (former L&D Expert)

At Northpass, we're building an industry-leading resource center for the enterprise learning and development (L&D) community. To lead the development of this content hub, we're looking for a passionate instructional designer that's looking to go all in on marketing. As a content manager for Northpass, you'll be responsible for owning all things editorial and creative. You'll work closely with our product and design teams and outside writers to manage and develop content for our blog, social channels, and platform.

This role is right for you if you are an expert in enterprise learning, a natural creative strategist, and a gifted storyteller. Ideal candidates are excited about the potential for technology to modernize the way we learn in the workplace, and committed to moving the enterprise learning space forward.

  • Requires 3+ years experience
  • Full time
  • Parsippany, United States
  • Requires Bachelor's degree
  • $75,000/year
April 18, 2018

What you own each and every day:

  • Develop a creative and metrics-driven editorial strategy
  • Produce clear and compelling thought leadership about enterprise learning in the form of blog posts, whitepapers, ebooks, videos, webinars, infographics, etc.
  • Tell Northpass customer case studies in effective ways that resonate with readers
  • Make sure all content is SEO optimized and has a strong distribution strategy
  • Write, manage, and measure content across multiple channels
  • Manage the editorial calendar and content pipeline
  • Manage content distribution to online channels and social media platforms
  • Source and collaborate with freelancers and guest contributors
  • Collaborate with cross-functional marketing team members on campaigns and product launches
  • Seize on opportunities to test and optimize content

The ideal background we're seeking:

  • 3+ years as an instructional designer or enterprise training manager
  • A gifted writer, designer, and multimedia content producer
  • Passionate about moving the enterprise L&D industry forward using SaaS
  • Strong interest in Copywriting, SEO, Blogging, Social Media, and Inbound Marketing
  • An excellent program and project manager
  • Comfortable leading teams of copywriters and creative professionals
  • Four-year degree in business, journalism, English, communications, or instructional design
  • A portfolio or links to your work living in the public domain (blog posts, etc.)
Who We Are

About Northpass (formerly SchoolKeep)

Northpass is modern learning software for training and enabling employees, customers, and partners. The company’s intuitive and flexible platform enables anyone, even one with no background in e-learning, to create and deliver original online training programs that engage learners and improve business outcomes. Along with its firm commitment to customer success, Northpass enables customers to develop, launch, and manage highly effective training programs that drive positive business results.

Job Function
Corporate Trainer
eLearning Marketing Specialist
Instructional Designer
Online Trainer/Online Facilitator/Online Moderator
Sales/Marketing/Business Development
Training Manager
Computer Software
Information Technology and Services