eLearning Marketing

April 13, 2016

Content Marketing For Online Training: Lessons From Aristotle

People who sell courses online for passion and profit are sometimes referred to as “edupreneurs”. Let’s assume you are an edupreneur and have some courses built and installed on a Learning Management System. We’ll focus here on how to make learners aware that those courses exist – without attention paid to this it is not likely they will sell well. The topic of this article is content marketing for online training, and inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle.

by David Hill

April 3, 2016

eBook Release: The Definitive Guide To eLearning Press Releases

Distributing an eLearning press release can be one of the most effective marketing moves your organization can ever make; as long as it is well written and focuses on intriguing, inspiring, and enlightening its readers. But how you can do this if you have never written an eLearning press release before? Also, how can you make sure that your eLearning press release gets maximum exposure in order to achieve its objectives? Here is why the variety of tips and techniques you will find in the eBook: The Definitive Guide To eLearning Press Releases will help you craft your eLearning press release in order to significantly enhance your brand image and increase your sales.

by Christopher Pappas

March 29, 2016

5 Unexpected Benefits Of Writing An Online Training Press Release

Writing a well-crafted online training press release is no easy feat. You must offer your readers all of the information they need to know in a single page, and showcase your product, service, or event without relying on marketing gimmicks. If you are successful though, you can expect a variety of different benefits. In this article, I'll highlight 5 unexpected advantages of writing an online training press release.

by Christopher Pappas

March 17, 2016

3 Tips To Sell More Courses: How To Create A Competitive Advantage

As the online training industry becomes increasingly crowded with more providers looking to get a piece of the pie, do you feel like your once tried-and-true strategies are now leaving you behind the curve? Here are 3 tips that will help you sell more courses.

by Steve Penfold

March 13, 2016

How To Write An eLearning Press Release

A press release has the power to spread the word about your upcoming eLearning course, product launch, new service, or any other newsworthy eLearning event. In this article, I'll share everything you need to know about how to write an eLearning press release, including the ideal length and formatting guidelines.

by Christopher Pappas

February 25, 2016

The Art Of Branding Your Training Platform

Continuity is key when it comes to corporate identity matters. Part of this identity is your company’s learning environment. It is therefore essential that you spend some time thinking about how to set up, design, and start branding your training platform. Below are the most valuable steps you can take to match your online trainings with your company’s design and identity.

by Annika Willers

February 22, 2016

eLearning Best Practices: 4 Keys To Producing eLearning People Love To Consume

In today’s eLearning industry, it’s not enough to have brilliant information. Here are 4 eLearning best practices to produce learning experiences that people love to consume.

by Isaac Tolpin

February 21, 2016

Offering Free eLearning Courses: 6 Benefits For eLearning Companies

Offering your eLearning for free may not net you any profits now, but it can offer your eLearning company or organization a wide range of benefits in the long run. In this article, I’ll highlight the 6 significant advantages of giving away a free eLearning course.

by Christopher Pappas

January 29, 2016

3 Ways eLearning Simulations Can Be Used As An Effective Marketing Tool

Here are 3 key ways eLearning simulations can be used to make eLearning useful from a marketing perspective.

by Chris Hodgson

January 27, 2016

How To Sell Online Courses

This article is for those who are planning to sell online courses as a business. If you fall into that category, you’re tapping into an outstanding business opportunity. But rather than add to the justified hype in that direction, let’s get to the actual nuts and bolts of how to create, format, market, and sell online courses. This article is about doing rather than dreaming. So, how exactly do you sell online courses?

by David Hill

October 25, 2015

A Proven Model For Selling Online Courses

Have you ever wanted to sell your online courses but didn’t know where to start? While many people have their material ready to share with others, they may not know how to promote it or even track down the right audience. If this is an accurate description of where you are at, you are reading the right article.

by Ridvan Aliu

September 29, 2015

Top 5 Tips To Market eLearning In Your Organization

Creating great eLearning courses for your employees is not enough; you need to convince them to take them and complete them successfully. But how can you capture your corporate audience’s interest when the typical response to online training is “I don’t have time for this”? Properly communicating the advantages of corporate online training and building a successful marketing strategy is not as hard as it sounds. In this article, I’ll share 5 top tips to effectively market eLearning in your organization and ensure that your employees understand that online training is not an unnecessary and boring task, but rather an exciting eLearning experience from which they can truly benefit.

by Christopher Pappas