How To Promote eLearning Services Using Social Media
People use social media every day. In some cases, rarely taking a break from posting pics and sharing links. Thus, it makes perfect sense to use these platforms to promote your business. Especially if that business happens to be an online endeavor that seeks to educate the masses. Here are 8 tips to promote eLearning services on social media.
1. Post Daily Tips
Busy readers are always pressed for time, but they can still benefit from quick tips to help them solve a common problem, or even just a few words of advice that make their life easier to some extent. Post a daily tip to offer your followers unique insight and build a loyal base. These individuals are more likely to solicit your eLearning services when the time comes, as they’re already familiar with your brand and know that you will offer them the eLearning expertise they’re looking for. You can even include a quick link at the end of every tip that ties into one of your eLearning services.
2. Host A Live eLearning Event
Host a live Facebook video event or a Twitter online discussion to interact with your audience directly. These eLearning events also give them the chance to ask questions about your eLearning services and learn more about your company, so they are the perfect opportunity to promote eLearning services. Focus on a different topic for each eLearning event so that repeat participants don’t get bored. Also, try to host them on a regular basis to give everyone the opportunity to attend in real time.
3. Poll Your Target Audience
Most people welcome the chance to voice their opinions and share ideas. They appreciate the fact that your eLearning company values their input. Plus, you get feedback that can help you improve your business strategy and marketing tactics. Post a weekly poll that centers on a perceived weakness or new idea. For example, you suspect that clients may benefit from eLearning translation services. However, you want to test the waters before you start hiring expert linguists and branch out.
4. Offer A Free Giveaway
Who can resist a free product or service? Host a giveaway on your favorite social media platform and invite followers to share it with their network. In fact, make that part of the entry process. The prize can be anything from a free eLearning course to an eBook that offers valuable tips. Just make sure that the incentive is sufficient to spread the word and generate excitement.
5. Ask Questions That Spark A Conversation
You never know where a conversation may lead. As a matter of fact, it might even give you the opportunity to point out the benefits of your eLearning services and demonstrate your eLearning expertise. Not to mention, give your followers the ability to interact with each other and share their own thoughts. Post a compelling question weekly, or daily, to spark an online discussion. Encourage readers to leave comments or reply to others. Just make sure to moderate the conversation so that followers feel comfortable expressing their ideas, rather than worrying about someone judging them for their honest input.
6. Start A Social Media Group
Social media groups are a great way to provide your potential clients with a more private online discussion. You can also build a loyal following by encouraging page visitors to join the group in order to receive special tips and tricks. Group members also have access to exclusive promotions and giveaways. People in the closed social media group are more likely to enlist your eLearning services, as they’re already interested in what you have to say. Otherwise, they wouldn’t have asked to join in the first place. You can also opt for an open social media group if you prefer to reach a broader audience. However, this means that every post will be public, and members are less likely to share personal opinions.
7. Offer Value-Added eLearning Content
It’s important to remember the golden rule of social media marketing: Don’t promote yourself in every post. You need to offer readers value-added eLearning content, not barrage them with self-promos every day. One of the best ways to avoid oversaturation is to include a link at the end of every other post, as well as a non-intrusive call to action. Here are just a few content marketing ideas you can add to your social media strategy:
a. eBooks
Create a free eBook that features helpful step-by-step instructions or advice they won’t find elsewhere. You can even create a series of eBooks to draw in different groups within your target audience.
b. Guides/Articles
Offer online guides or eLearning articles with backlinks so that you can promote eLearning services while showcasing your eLearning skills and know-how. Consider hiring a professional writer to create eLearning content on your behalf.
c. Podcasts
Host a weekly podcast that explores a new topic and includes a brief reference to your site or landing page. You should also include links to relevant pages in the description.
8. Create A YouTube Channel To Feature Promo Videos
YouTube is one of the most overlooked social media marketing platforms. However, it gives you the opportunity to produce more visual content to promote eLearning services. You can even create a weekly series to share information and insights with viewers while steering them toward your landing page. For example, include links and annotations to promote your newest content creation offering.
Many eLearning professionals dread the thought of having to market themselves. They’d rather focus on creating amazing eLearning content for their clients. However, you must have a solid promotional strategy in place to promote eLearning services and drum up new business. Thankfully, social media allows you to build the buzz with minimal effort and investment.
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