How To Syndicate Your Content And Boost LMS Brand Awareness
Content syndication involves republishing and repurposing your content on other sites in order to reach a broader audience. This allows you to increase your online visibility and raise LMS brand awareness, even if you’re on a tight budget. On top of that, it helps you build links that can drive traffic to your website and boost conversion rates. More often than not, LMS companies avoid syndicating content because they view it as plagiarism. While syndicated content is a carbon copy of your content, it has copying permissions for your own intellectual property. Syndication also differs from guest posting in that you can repost syndicated content in various online locations to drum up new business. Here are 6 tips to spread the word about your LMS product and raise LMS brand awareness through content syndication.
1. Evaluate Your Content Library
Syndication allows you to republish content over and over. However, this does not mean that you should offer the same content to all websites. Before posting, know the interests of the audience and their expectations. Make sure that you post content that addresses the needs of readers, instead of trying to cater to everyone. In addition, do not just select any content that seems relevant. You want to build credibility and improve your reputation by syndicating your content. Therefore, select the best that you have to share with the audience. Unlike traditional marketing, the purpose of content syndication is not to get consumers to buy your LMS courses. The purpose is to get them interested in your LMS brand and pique their interest so that they want to learn more. And when they learn about the benefits your LMS product brings, they’ll convert into loyal customers.
2. Choose Your Partners Wisely
Conduct research before asking anyone to publish your content. One of the goals of content syndication is to increase LMS brand awareness through lead generation. Thus, a partner with a wide audience will help you generate more leads and improve conversion rates. Audience characteristics matter, too. It would be futile to promote your LMS brand on a pet enthusiasts’ website, for example. Always go for sites that are in the same industry as yours and cater to your niche market. Another tip is to choose platforms with authority that is on par or greater than yours. For instance, a site that already has a reliable reputation and is known for being a leader in the field. It goes without saying that authoritative websites have larger audiences with great confidence in them. They’ve worked hard to establish a rapport with their audience. As such, visitors will view your content in a more positive light.
3. Steer Clear Of “Sameness”
You do not want your content to get truncated by search engines for seeming like duplicate content. If that happens, your LMS brand will suffer a huge blow. Republishing content and avoiding duplication at the same time may seem like a daunting task. However, there are a number of ways to repurpose without replicating. First, you can use a direct attribution link that leads directly to the same content on your website, and not your homepage. Second, you can place the “rel=canonical” label on the syndicated content so that it points back to the original work on your website. Finally, use the “nonindex” label to alert search engines not to index the syndicated content.
4. Analyze And Adjust Your Content Marketing Strategy
Gauge the effectiveness of old content and come up with better techniques to attract new audiences. What worked two years ago may not work today. Monitor what other companies in the industry are doing and what they avoid. The most used content marketing strategy is often the most effective. There are a number of tools that can help you analyze your approach and adjust it accordingly. For example, site stats tell you how many people viewed a specific post, where they’re from, and how long they stayed on the page. You can also use social media stats to gauge audience engagement and see how each post fared. For instance, a brief article you published on Facebook last month got a record number of comments and likes.
5. Monitor Leads
Generating leads through content syndication won’t make a bit of difference if the leads are not nurtured. Conversions won’t happen if you do nothing to stay in touch and keep your LMS product fresh in their minds. This is why it’s so crucial to track engagement and identify tactics that work best for your LMS brand. Some sites will give you access to article analytics that helps you monitor content engagement. Or they’ll send you a report that highlights how many visitors clicked on your content, along with some basic demographical info.
6. Perfect Your Approach
I’m referring to how you reach out to blog/site owners to inquire about syndication opportunities. Be completely transparent regarding your goals and the nature of your content. Let them know that you’ve already published the article on your site and briefly discuss the subject matter. Furthermore, you should clearly state that the content has been posted previously in the article itself. For instance, “This piece was originally published on abc.com in November 2017”. That way, if readers stumble on the content on your own site they won’t fault you for plagiarism.
This article will help you spread the word about your LMS product and enhance credibility. It all begins with audience research. Understand your audience's behaviors, needs, and related trends before syndicating content. Also, choose your platforms carefully so that you appeal to the right market and cast your LMS brand in a favorable light instead of trying to cover too much ground and risking your reputation.
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