“Know Thy Student” With User Analytics

“Know Thy Student” With User Analytics
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Summary: Here is why investing your time in getting to know your learners can create a direct approach to selling your products and services.

How User Analytics Help You Know How To Approach Your Target Audience

You’ve created your online course and now you want to know how to make it ready for sales.

The Ultimate Guide To Selling Online Courses
Discover how to make your online courses ready for sales and, most importantly, profitable.

A great way to check whether what you have created works is beta testing your course before releasing them to your students. While this is optional, getting the opinion of your friends, family, and beta testers, will not only highlight potential improvements but will also provide you with useful feedback on what it is incomplete or might need change.

However, knowing your learners is not optional: every successful entrepreneur today uses user analytics to monitor the ‘search behavior’ of their target audience. Investing your time in getting to know your students can help you learn how to approach and speak to them, where to find them, and what their concerns are as customers. Let’s take a look at how you can do this.

Google Analytics

Google Analytics is the industry-leading tool for tracking and reporting web traffic that can assist you throughout your business journey every step of the way – best of all, it’s free! LearnWorlds offers seamless integration with Google Analytics so that you can easily see how many people are visiting your website, where they are coming from, how long they’re staying, how they are interacting with the site, and much, much more.

But what exactly makes it so useful and necessary? Well, Google Analytics makes it easy to keep track of your customer’s journey by connecting customer behavior with channel performance, along with other criteria, across your sites or apps presenting information through robust reports and dashboards.

Google Analytics can give you answers to the following questions:

  • How many people visit my website?
  • Where do my visitors live?
  • What websites send traffic to my website?
  • What marketing tactics drive the most traffic to my website?
  • Which pages on my website are the most popular?
  • How many visitors have I converted into leads or customers?
    Where did my converting visitors come from and go to my website?
  • How can I improve my website’s speed?
  • What blog content do my visitors like the most?
  • How can I identify poorly performing sales pages?

Google Analytics is an extremely useful tool which you will need to have ready when setting up your AdWords campaigns. With this tool you can use important web usage data to promote your training course and eventually attract more customers. You can also view and analyze the received feedback so as to understand how customers behave on your sites and make it easier to use your customer insights to drive marketing performance.

Finally, Google Analytics examines user behavior across 3 broad, different areas:

  1. User entry: how users get to your site and where they get their first impressions.
  2. Behavior flow: where users go and what they do once they’re on your site.
  3. Engagements and conversions: how and why users engage with your brand (the ultimate measure of success).

Entry Point

The entry point is a significant feature of Google Analytics due to the fact that it shows you how and why users are coming to your site, what exactly they want, what do they look for on your site, and what are their concerns.

Key Insights

Your key insights will help you evaluate your success at reaching targets. You should mostly focus on the following key insights:

  • Pages that have the highest bounce rates.
  • Page connections that are most significant.
  • Time people spend reading your content.
  • The number of interactions you receive.
  • Pages that see the greatest overall traffic.

Final Word: Free/Sample Courses And Previews

By offering samples and free material you not only strengthen the bonds with your existing customers (which means that they will stick around for more), but you also “hold” the door for more potential customers. You can send coupons for free courses to influencers and relevant websites that can review, share or suggest them to further expose people to your school and business. Also, you can send them offers for their readership, which can help you both.

If you want to learn more about how to publish your online courses successfully, download the eBook The Ultimate Guide To Selling Online Courses.