Why Publishing An eLearning Press Release
One of the most challenging aspects of eLearning marketing is choosing the best strategy for your budget. Do you focus on social media ads? Should you rent a spot at trade shows and conventions? Are email newsletters and SEO blog posts the right way to go? These approaches can help spread the word, but an eLearning press release builds a big buzz. Here are just 7 eLearning press release benefits to improve your organization's visibility.
1. Promotes Your eLearning Event
Whether you are launching a new eLearning product or hosting a webinar, eLearning press releases can help you promote your upcoming eLearning event. This is one of the main reasons why it must be concise, clear, and targeted. Ensure that the title sparks enough interest to draw them in so that readers become customers, clients, or attendees. You should also find a newsworthy angle for your story, as eLearning press releases must be free of sales gimmicks and spam. Lastly, include all relevant details that readers need to learn more about the topic. For instance, your website URL or a link to your promo video. In most cases, you can include 1 or 2 active links in the body of your eLearning press release. There is no need for readers to search the web for more info, because you're making it easily accessible.
2. Improves SEO
Search engine optimization (SEO) is actually one of the hidden benenefits of publishing an eLearning press release. Many people don't associate an eLearning press release with increased web traffic. However, a well written PR can increase your online visibility significantly. The secret is using targeted keywords and phrases in the title and body of your eLearning press release. You can also optimize your metadata and description to rank higher. Just make sure that you don't "overstuff" your content with keywords simply for the sake of SEO. Ideally, the word or phrase should only appear 3 to 5 times throughout your eLearning press release. Additionally, try to integrate them organically so that the piece flows naturally.
3. Enhances Your Online Presence
Many organizations focus on social media, websites and blogs, but eLearning press releases can also expand your online presence. This is particularly true if you publish eLearning press releases on a consistent basis, such as once a month or even bi-weekly. Think of it this way: every eLearning press release gives readers a glimpse of your company, the eLearning products or services you offer, and your overall message. Well-crafted eLearning content indicates that you care about public perception and are serious about building your clientele. It also keeps you fresh in their minds, which makes readers more familiar with your brand.
4. Builds Your Brand
Since we're on the subject of branding, another key benefit of writing an eLearning press release is building your brand image. eLearning press releases provide readers with important information and raises awareness of a specific trend or topic. As such, they offer real world value. In most cases, readers can use their newfound knowledge to benefit their lives or address a pain point. For example, an eLearning press release that promotes a new eLearning course will prompt them to enroll. The eLearning course teaches them an essential skill set, which improves their workplace productivity and leads to a promotion. And it all began with a well written eLearning press release by YOUR organization. As a result, your brand is now associated with high quality eLearning content and amazing eLearning courses.
5. Cost Effective Marketing
There are a variety of marketing strategies that you can employ. However, many options come with high upfront costs and ongoing maintenance fees. For example, creating a commercial for your new eLearning software or course is usually expensive. You must also pay weekly or monthly fees to keep your ad on the air. The same goes for online ads and mailers. On the other hand, eLearning press releases require a one-time fee to publish and they can generate interest for the months, if not years, to come. Even if you hire a professional to pen your eLearning press release, it's still a cost effective marketing solution.
6. Enhances Credibility
eLearning press releases are a source of authoritative information that is backed by facts and stats. There is no room for opinion or bias. Thus, readers are more likely to believe the story and use it to make an informed decision. As a result, your organization gains credibility and builds a loyal following. You are now an expert in the field who knows their niche and wants to share valuable tips. Credibility fosters dependability, which prompts people to visit your site and purchase your eLearning product or service.
7. Expands Your Audience Reach
One of the most notable benefits of publishing an eLearning press release is expanding your market reach. Regardless of whether the reader signs up for your eLearning service or attends your eLearning event, they are now aware of your organization. There is also the potential of word of mouth advertising. For example, the reader may not be interested, but they can send it to friends and family who are. That's the beauty of online eLearning press releases. They are accessible via a link, which means that people can share it on social media and blog posts. And there's always the possibility of being picked up by the media, in which case, all of their readers become your readers.
Ideally, an eLearning press release should be part of a larger PR strategy. In fact, an integral part that can build your brand image and reach your target audience. Regardless of your budget or marketing goals, an eLearning press release is always a sound investment.
Are you looking for press releasing formatting tips? Do you know what to include and what to leave out? Download The Definitive Guide to eLearning Press Releases for free!
