Founded in
1990
Customers
  • Academic
  • K12
  • Large Enterprises
  • Small/Medium Businesses
Specialization Areas
-
Industries
  • Education Management
  • Education: K-12
  • Engineering/Management Services
  • Higher Education
  • Publishing
Headquarters
Paramount Building 1501 Broadway, 28th Floor, New York, NY 10036
New York
US

Magic began its journey in 1990 with the simple idea of leveraging digital technology to bring learning to life. In 1990, digital meant K–12 textbooks and content on a video cassette tape and delivering content on a CD-ROM. Over the years, Magic has reimagined content to utilize different digital technologies and create an immersive learning experience that makes learning accessible and affordable to everyone. Magic has served over 60 global education publishing and edtech companies and has a long-standing relationship with leading publishers like Pearson, HMH, and McGraw-Hill Education.

Magic blends technology and content to deliver dynamic, leading-edge digital learning products. Magic is known in the industry as a go-to company for the accessibility and mobility needs of those in the education business. Magic’s platform and content teams partner with clients to build the latest industry solutions for digital assessments and successful learning outcomes.

Digital integration is on the rise in every segment of education Magic sees itself as a leader in providing technology, content services, and digital platforms that make learning accessible, affordable, and measurable.

OUR SERVICES

Digital Content Services
Digital Learning Technology Services
Customer Interaction Management

OUR SOLUTIONS

Digital Accessibility Solutions
Immersive Learning Solutions
Mobility Solutions
Digital Assessment Solutions
Learning Analytics

NEW SOLUTION OFFERING - ezSuite

ezSuite, developed by Magic EdTech, is an AI-native solution that transforms existing educational content into structured, reusable, and measurable learning experiences. Built for publishers, EdTech companies, certification providers, and training organizations, it works with textbooks, PDFs, videos, curricula, standards, knowledge libraries, and assessment banks. Five connected modules support content transformation, adaptive learning, test preparation, secure proctoring, and analytics. AI-generated assets remain grounded in source material and can be reviewed by subject-matter experts before publication. ezSuite can be adopted module by module and integrates with existing learning ecosystems through LTI, SCORM, QTI, xAPI/Caliper, SSO, and APIs.

Solutions

Discover how Magic EdTech provides tailored eLearning solutions to enhance training and development. Explore their expertise in learning technologies.

Artificial Intelligence

Augmented Reality (AR)
Intelligent Intelligence / Machine Learning
Virtual Reality (VR)

Blended Learning

Instructor-Led (ILT)

Content Authoring

Content Customization
Defining Training Objectives
Training Needs Analysis

Content Curation

Cognitive Learning
Collaborative Learning
Competency-Based Training
Immersive Learning
Personalized Learning
Rapid eLearning Development
Scenario-Based Learning
Social Learning/ Digital & social learning strategy
Video-Based Learning

Content Design Development

Content Conversions (Flash to HTML5, PPT to SCORM)
Custom APP Development
Custom/Bespoke eLearning
Instructional Design / Storyboarding
MicroLearning
Training Needs Analysis / PM Services

Gamification

AR-VR Activities
Badges Design
Gamification Design
Leaderboard Design
Simulations

Graphic Design/Multimedia Development

Animation
Audio Recording/Editing
Graphic Design
Podcast Development
Simulations
Video Recording/Editing

LMS Training Portals

Customization Services (White Label LMS, Integrations, etc)
Learner Analytics and Reporting
Web Services (Hosting, Subscriptions, etc)

Localization Translation Services

Cultural Adaptation of Content
Dubbing
Geolocation
Subtitling
Translation
Voice Over

Mobile Learning

Multi-device/responsive eLearning

Performance Support Tools (PSTs)

Off-the Shelf Training/ Online Library

Synchronous Learning Services

Online Webinars
Online Workshops
Virtual Instructor-Led Τraining (VILT)
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