How To Conduct Learning Data Analysis To Draw Meaningful Insights
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Learning Data Analysis: How To Analyze Data To Draw Meaningful Insights

Learning data analysis can be your winning formula for creating great digital learning design that engages thousands of users. The question is: Where can you get data from?

eBook Release: Free eBook - The Everyday Guide To Learning Analytics
eBook Release
Free eBook - The Everyday Guide To Learning Analytics
Learn how to use data to decode the digital body language of your audience.

The easiest option is to use an eLearning authoring tool that has a live dashboard built into its features. However, if that’s not available to you, other possibilities for gathering data include:

  • Combining your Google Analytics with your LMS (Learning Management System).
  • Talking to your IT team.
  • Sourcing the top 10 search items on your intranet.
  • Surveying your learners.

We’re not talking about rocket science or “Big Data” here. Using data can mean just tapping into simple streams, observing the information and using it in clever ways.

If you’ve chosen to survey your learners, couple what your users say they want and need with the real digital stories from the data. These stories show what learners actually prefer, and what they’re actually doing when it comes to their learning.

Analyzing Data To Draw Meaningful Insights

When collecting data, there’s an almost endless list of different stats you can look at. But what exactly do they all mean, and what insights can you draw from each of them? If you’re going to deduce anything useful, you need to be able to analyze your analytics.

Using Elucidat’s dashboards, here are some suggestions for how to make a range of typical metrics meaningful for you and your eLearning content design.

1. Top Level Stats

The Everyday Guide To Learning Analytics

 

One of Elucidat’s built-in data dashboards

Visits

Are the number of visits to your content going up? When does your eLearning have peaks and troughs? How can you feed this into your deployment plan? Are people are coming back for more?

Completion Rate

In its own right, this doesn’t mean anything other than that someone has gotten through to the final page. Ask yourself: Are your learners going through a fair number of your pages? Are some pages more popular? Are they sharing the content with others?

Audience Usage And Location

Are you reaching your target audience(s)? Do you need to focus your marketing strategy on a specific location to boost numbers?

Device

Are you getting the mobile usage you would expect? Think about what could impact this, from the the design being mobile-friendly to users having to use their own data allowance to access it.

Session Time

Are you getting higher session times than average? Everyone’s talking about making content shorter. But it’s not just about dividing an hour-long course into 5-minute segments… it’s still about designing really good content!

Authoring Time

If you’re using a collaborative authoring tool, with which multiple editors can contribute to the content, tracking authoring time helps you measure ROI and assess if there are ways to up efficiency going forward.

2. Page Analysis

A page progress dashboard, like this one from Elucidat, will tell you how much of a page your audience has seen. This is useful to see where your learners are dropping off and identify what’s most popular.

Losing People

Look for pages where the number of users starts to tumble. Why is this happening? Is there a problem with usability or navigation? Perhaps the page links are broken? Or maybe the content on that page is just not relevant to your learners.

Branches

If you’ve created personalized branches of content, where different users go down different pathways depending on how they answer questions or what they select from menus, a page progress dashboard will reveal which pathways are most visited.

What does this tell you about the needs, choices and mindsets of your audience?

3. Question Responses

Most LMSs track how users have answered assessments. Elucidat tracks responses to any questions—scored or not—and also the audiences’ responses to polls.

The Everyday Guide To Learning AnalyticsAsk Yourself:

Are there any killer questions users should be getting right, but aren’t? Are there any questions everyone is getting right, but you thought they wouldn’t?

Use Polls

You can also pose poll questions to survey your audience around their current behaviors (for a given workplace scenario) and opinions. Look at the results to gauge if you need to address mindset or cultural issues ahead of skills training, for example.

4. Surveys

The Everyday Guide To Learning Analytics

You can also consider pulling in data via surveys. Gather feedback on:

  • Your content.
  • What users need to help them perform better (i.e., their current headaches).
  • What learners would like from their learning.

If you want to know more about why data is so important for creating great digital learning design, download The Everyday Guide To Learning Analytics. It’s free!

Related articles:

1. Why You Need Learning Analytics In Digital Design

2. Free eBook: The Everyday Guide To Learning Analytics

eBook Release: Elucidat
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