Gordon Johnson

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Strategic Marketing Consultant - Learning Technology Industry

Gordon L. Johnson, Inc.

Gordon has been a marketing leader in the L&D industry for over 20 years, with the last 10 years dedicated to learning systems and other learning technology. He has worked with 30+ industry vendors like Expertus, Global Knowledge and Webucator to develop transformative marketing strategies that generate qualified opportunities, achieve industry-leading brand awareness and widespread web presence.

eLearning Articles by Gordon Johnson

LMS Marketing: Lead Nurturing – Keep A Close Eye On Who Visits Your Website

LMS Marketing: Lead Nurturing – Keep A Close Eye On Who Visits Your Website

Wednesday, 14 February 2018 by Gordon Johnson

It’s not enough to merely draw visitors in and hope for the best. You need to nurture your leads and…

Market
LMS Marketing: SEO – Make Your Product Easy To Find

LMS Marketing: SEO – Make Your Learning Technology Easy To Find

Sunday, 11 February 2018 by Gordon Johnson

Your Learning Management System may have everything consumers need to improve ROI and deploy powerful online training experiences. However, it…

Market
Enterprise-Class Vs Basic LMS: 4 Questions To Guide You Towards The Best Option

Enterprise-Class Vs Basic LMS: 4 Questions To Guide You Towards The Best Option

Wednesday, 16 August 2017 by Gordon Johnson

With more than 500 Learning Management Systems now available, people shopping for a new LMS can be overwhelmed by the…

Learning Management Systems
LMS Buyer’s Kit: The Definitive Tool For Learning Management System Selection

LMS Buyer’s Kit: The Definitive Tool For Learning Management System Selection

Friday, 11 August 2017 by Gordon Johnson

Expertus has a long-standing reputation in the world of Learning Management Systems. The LMS Buyer’s Kit captures all of that…

Learning Management Systems
How Empathos Used ExpertusONE To Achieve Video eLearning Excellence

How Empathos Used ExpertusONE To Achieve Video eLearning Excellence

Wednesday, 9 August 2017 by Gordon Johnson

Empathos is in the business of saving lives. Developing eLearning that empowers suicide prevention, its video-based programs enable professionals to…

Learning Management Systems
4 Surefire Tips For A Successful LMS Implementation

4 Surefire Tips For A Successful LMS Implementation

Friday, 4 August 2017 by Gordon Johnson

Choosing the LMS that best fits the needs of your organization is a challenging task. However, the LMS implementation process…

Learning Management Systems
How Interactive Intelligence Inc. Used ExpertusONE To Achieve Partner Training Excellence

How Interactive Intelligence Inc. Used ExpertusONE To Achieve Partner Training Excellence

Wednesday, 2 August 2017 by Gordon Johnson

Interactive Intelligence Inc. holds a world’s first. It was the first company to build a self-service certification program using the…

Learning Management Systems
How Siemens Used The ExpertusONE LMS To Achieve Standardized Training Excellence

How Siemens Used The ExpertusONE LMS To Achieve Standardized Training Excellence

Friday, 7 July 2017 by Gordon Johnson

Siemens is one of the world’s best when it comes to corporate training. Siemens won a prestigious Brandon Hall Excellence…

Learning Management Systems
4 Deadly LMS Selection Traps You Must Be Aware Of

4 Deadly LMS Selection Traps You Must Be Aware Of

Thursday, 6 July 2017 by Gordon Johnson

Are you thinking of replacing your old Learning Management System? Perhaps you’re already in the process of investigating solutions? Choosing…

Learning Management Systems
4 Convincing Arguments To Achieve LMS Implementation Funding

4 Convincing Arguments To Achieve LMS Implementation Funding

Wednesday, 5 July 2017 by Gordon Johnson

You know that an LMS upgrade or replacement is the right decision, but your executives don’t see the value of…

Learning Management Systems
4 Things To Consider About Your LMS Tools Customization

4 Things To Consider About Your LMS Tools Customization

Tuesday, 4 July 2017 by Gordon Johnson

Employees want to feel at home when using their LMS. Nothing makes an LMS feel more comfortable to learners than…

Learning Management Systems
9 Tips To Find The Right Extended Enterprise LMS For Your Organization

9 Tips To Find The Right Extended Enterprise LMS For Your Organization

Friday, 30 June 2017 by Gordon Johnson

You’re on the lookout for a modern LMS to deliver engaging and productive training to your external partners, customers and…

Learning Management Systems
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