Gordon Johnson

Photo of Gordon Johnson

Strategic Marketing Consultant - Learning Technology Industry

Gordon L. Johnson, Inc.

Gordon has been a marketing leader in the L&D industry for over 20 years, with the last 10 years dedicated to learning systems and other learning technology. He has worked with 30+ industry vendors like Expertus, Global Knowledge and Webucator to develop transformative marketing strategies that generate qualified opportunities, achieve industry-leading brand awareness and widespread web presence.

eLearning Articles by Gordon Johnson

LMS Marketing Strategy: Content Marketing – Build Your Strategy Around One eBook

LMS Marketing Strategy: Content Marketing – Build Your Strategy Around One eBook

Friday, 4 May 2018 by Gordon Johnson

Everybody loves freebies. But is there a way to boost your conversion rates with a single downloadable eBook? In this…

Learning Management Systems
LMS Marketing Strategy: Email Marketing – Every Email Should Add Value

LMS Marketing Strategy: Email Marketing – Every Email Has To Add Value

Monday, 30 April 2018 by Gordon Johnson

Email marketing is worth your time, for sure. But how do you do it in a positive way so you…

Learning Management Systems
LMS Marketing Strategy: Demos – Do Demo Days, Early And Often

LMS Marketing Strategy: Demos – Do Demo Days, Early And Often

Sunday, 29 April 2018 by Gordon Johnson

Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch?…

Learning Management Systems
LMS Marketing Strategy: Analyst Relations – Your Best Word Of Mouth

LMS Marketing Strategy: Analyst Relations – Your Best Word Of Mouth

Saturday, 28 April 2018 by Gordon Johnson

Although customer word-of-mouth is important, don't forget about analysts. It's crucial to ally with industry analysts who can help you…

Learning Management Systems
LMS Marketing Strategy: Value Propositions – The Best Way To Spend 50% Of Your Time

LMS Marketing Strategy: Value Propositions – The Best Way To Spend 50% Of Your Time

Friday, 27 April 2018 by Gordon Johnson

A winning marketing strategy is built on solid value proposition. Do customers know what your eLearning brand stands for? Are…

Learning Management Systems
LMS Marketing: L&D Conferences – Focus On Fewer And Better Leads

LMS Marketing: L&D Conferences – Focus On Fewer And Better Leads

Thursday, 26 April 2018 by Gordon Johnson

It's important to market your Learning Management System at conferences and trade shows. But you've go to do it well…

Learning Management Systems
10 Ways To Grow Your Training Business Without Spending A Dime On Marketing

10 Ways To Grow Your Training Business Without Spending A Dime On Marketing

Friday, 13 April 2018 by Gordon Johnson

Years ago, the president of a software training company asked if it was possible to grow his business without spending…

Market
LMS Marketing: Lead Generation – One Great Lead Is All It Takes

LMS Marketing: Lead Generation – One Great Lead Is All It Takes

Friday, 23 March 2018 by Gordon Johnson

Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll…

Market
6 Ways To Succeed With A Customer-Centric LMS Marketing Strategy

6 Ways To Succeed With A Customer-Centric LMS Marketing Strategy

Thursday, 22 March 2018 by Gordon Johnson

There’s an amazing amount of competition out there, which means all learning platform vendors have to be better at satisfying…

Market
LMS Marketing: Lead Nurturing – Keep A Close Eye On Who Visits Your Website

LMS Marketing: Lead Nurturing – Keep A Close Eye On Who Visits Your Website

Wednesday, 14 February 2018 by Gordon Johnson

It’s not enough to merely draw visitors in and hope for the best. You need to nurture your leads and…

Market
LMS Marketing: SEO – Make Your Product Easy To Find

LMS Marketing: SEO – Make Your Learning Technology Easy To Find

Sunday, 11 February 2018 by Gordon Johnson

Your Learning Management System may have everything consumers need to improve ROI and deploy powerful online training experiences. However, it…

Market
Enterprise-Class Vs Basic LMS: 4 Questions To Guide You Towards The Best Option

Enterprise-Class Vs Basic LMS: 4 Questions To Guide You Towards The Best Option

Wednesday, 16 August 2017 by Gordon Johnson

With more than 500 Learning Management Systems now available, people shopping for a new LMS can be overwhelmed by the…

Learning Management Systems
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