Photo of Gordon Johnson
Gordon L. Johnson, Inc.

Gordon Johnson

Strategic Marketing Consultant - Learning Technology Industry
Gordon has been a marketing leader in the L&D industry for over 20 years, with the last 10 years dedicated to learning systems and other learning technology. He has worked with 30+ industry vendors like Expertus, Global Knowledge and Webucator to develop transformative marketing strategies that generate qualified opportunities, achieve industry-leading brand awareness and widespread web presence.
26 articles
2 topics
Posting activity
6 Ways To Succeed With A Customer-Centric LMS Marketing Strategy

6 Ways To Succeed With A Customer-Centric LMS Marketing Strategy

There’s an amazing amount of competition out there, which means all learning platform vendors have to be better at satisfying customers. But how do you provide superior customer service and show loyal brand advocates your appreciation? In this article, I’ll share ways that the marketing department can influence customer success.
LMS Marketing: SEO – Make Your Product Easy To Find

LMS Marketing: SEO – Make Your Learning Technology Easy To Find

Your Learning Management System may have everything consumers need to improve ROI and deploy powerful online training experiences. However, it may get lost in the online crowd if you lack a comprehensive web presence. In this article I’ll share tips to make your learning system easy to find, even if the SEO competition is steep.