New Logo And Website For EI Design
2017 marks the 15th year of EI Design’s existence. While the company has been successfully offering learning and performance solutions for the past decade and a half, EI Design realizes that with changing learner profiles, expectations, and business dynamics, there is a need for organizations to transform their learning and adapt to the new dynamics while retaining focus on knowledge gain, retention, application of learning on the job, and innovative Instructional and design strategies.
Not only has EI Design enhanced its portfolio with trending and innovative approaches to help organizations meet this mandate of transforming their learning, the company has undergone a transformation of its own with an invigorated spirit, a fresh look, a new website, new logo, and a bag full of learning solutions mapping to the current trends!
What does then new logo signify?
The focus today in the learning sphere is shifting towards personalization, innovation, simple yet effective solutions, and a consultative approach towards crafting those solutions. This was the idea with which EI Design’s new logo was conceptualized.
- The circle symbolizes EI Design’s expertise and capability to provide a complete package of learning and performance support solutions, addressing all areas of the 70/20/10 model for learning.
- The speech bubble symbolizes personalization and the organization’s human-centered approach towards crafting solutions.
- The overlap of the two shapes has been designed to denote collaboration and agility, interfacing with various entities, and the right mix of curiosity and simplicity.
New website
EI Design’s new website is a reflection of the organization’s learning transformation mandate and the consultative approach it takes towards solution architecting. Besides being pleasant on the eye with a fresh look and feel, EI Design’s new website is a one-stop destination for learning enthusiasts and customers alike to look for various learning and performance solutions.
It has been designed to address the queries that L&D professionals have in terms of their requirements and provides more than just a glimpse of the depth, range, and quality of solutions that EI Design has on offer with exclusive demos and case studies aligned to each of the solutions.
Quote
According to Asha Pandey, the Founder and Chief Learning Strategist, EI Design, the company’s new logo and website are an embodiment of the renewed focus with which the organization is operating.
“The mandate today for organizations is to transform learning and keep it alive, relevant, and impactful for learners. We help them achieve this mandate and our new website reflects this positioning effectively. For each of our solutions, we have highlighted the challenges that organizations are facing and how our solutions can help them offset these challenges and provide a better learning experience for learners. The website has been designed to provide answers to questions that organizations may have, without them having to speak to our Business Development team. The new logo on the other hand stands for the completeness of our solutions and increased focus on personalization and collaboration”, she reveals.
