Published: December 1, 2016

Infinitude Wins Best Video Solution At DevLearn DemoFest 2016

The award-winning presentation focused on using viral video to help launch new software.

Infinitude Creative Group

Sue Schwartz

[email protected]


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Infinitude, DemoFest Winner For Best Video Solution

Dallas, Texas – November 17th, 2016 - Infinitude Creative Group, in partnership with United Surgical Partners Inc. (USPI), participated in DemoFest, part of the DevLearn 2016 Conference & Expo for learning and development professionals. DevLearn, produced by The eLearning Guild, is one of the most highly anticipated and attended events in the learning and development industry. DemoFest took place on November 17 in Las Vegas, Nevada.

Infinitude’s chief executive officer, Jeff Kribs, said of the award: “We are truly honored to have been recognized by our highly capable and talented peers in this industry. It’s a great indicator for us that we’re pursuing the right kinds of innovation when we develop solutions for our clients.”

DemoFest, an annual “must-see” event at DevLearn, is where participants showcase the tools, technologies, processes, and techniques they use to create their learning solutions. Attendees voted on the presentations, and the winners were announced at the conclusion of the event. For the full list of participants, visit the DemoFest 2016 website.

Register for the Best of DemoFest webinar on December 14th, 2016, to hear more about this and other award-winning projects from the event.

About the Solution

Infinitude partnered with USPI to inform and engage their staff during the rollout of new staffing and scheduling software, showing staffers how it would benefit them personally.

The solution was a multimedia viral communications campaign that centered around a fictional, episodic video series, called "Surgical," starring characters based on real-world employees and situations.

The campaign engaged the audience, who were primarily nurses and administrators, to increase awareness of the software’s implementation and drive behavioral change.

The platforms used to engage the staff included:

  • An episodic video series: seven episodes of Surgical, released weekly.
  • An Aurasma (augmented reality app) channel: twenty 30-second update and tip videos.
  • Surgical-themed campaign posters for branding and Aurasma interaction.
  • Stand-up cutouts of Surgical characters for branding and audience photo ops, which were used for viral media sharing, a photo gallery, and a t-shirt giveaway contest.
  • A custom website with videos, a photo gallery, and view-tracking capabilities for each participating USPI location.
  • A phone line the audience could use to call or text feedback and questions to a character from Surgical.

Rebecca Case, Creative Services Manager at Infinitude, along with Jeremy Roberts, Chief Operating Officer, lead the presentation of this project, which she managed throughout its lifecycle. Her intimate knowledge of USPI’s specific needs, and how this campaign catered specially to those, gave her the ability to speak to the strategy’s effectiveness.

Leveraging professional, in-house video production capabilities; the adoption of innovative technologies, such as Aurasma’s augmented-reality application; and the seemingly endless creative capacity of their creative team, Infinitude provided their client a truly viral solution to a common business problem: behavioral change.

About Infinitude

Infinitude’s core business model is based on developing solutions that educate, engage, and energize their clients’ internal audiences. These solutions may present themselves in a number of ways, including video production, web development, professional learning and development, or change management, but Infinitude will always seek a custom solution to suit the specific needs of each client. Infinitude continuously pushes the envelope, experiments, and innovates to improve upon the ways they engage their audiences.

About United Surgical Partners International

United Surgical Partners International (USPI), a joint venture between Tenet Healthcare (NYSE: THC) and Welsh Carson Anderson and Stowe, is an ambulatory healthcare provider serving more than 9,000 physicians and partnering with over 50 not-for-profit health systems nationwide to deliver top tier care to their patients and to help grow their capabilities in the markets they serve. The company currently has ownership interests in or operates 269 ambulatory surgery facilities, 20 short stay surgical hospitals, 81 urgent care centers and 20 imaging centers. For more information, please visit