SweetRush Wins 4 Hermes Creative Awards For The First Time
San Francisco, Calif., DATE, 2019 — SweetRush, a leading provider of performance improvement services (including custom learning solutions), has become a first-time Hermes Creative Award winner, sharing 4 top awards with its client-partners. The winning learning programs were judged to be among the most creative examples of video and web-based training in the competition.
The 2 prestigious Platinum-level winners in the web-based training category were designed for retail sales associates in the automotive industry and for medical education for youth athletes, respectively.
Make That Sale!, designed in collaboration with Bridgestone Americas, uses humor, 3D characters and animation, and branching scenarios to help tire sales associates learn fundamental selling techniques.
Barrow Brainbook, created with Dignity Health, helps pre-teens and teenagers participating in sports recognize the symptoms of concussion, a critical need for the health of this audience. Personalization, a live video of other students, and a creative “sports show” theme (with 2 3D-avatar “hosts”) combine to keep engagement high.
SweetRush’s 2 wins at the Gold level are for the Lifestage Navigation video, a collaboration with Age Wave, the nation’s foremost thought leader on issues relating to an aging population. Recognized in both the Education and Internal Communications categories, this short “teaser” video features a stunning use of color, line, and motion to make an emotional connection with learners and build empathy.
“The work we do in collaboration with our client-partners is helping to increase empathy, improve skills, and even save lives. These missions deserve the very best application of our craft as Learning and Development professionals,” said Arturo Schwartzberg, Cofounder, and Chairman at SweetRush. “We’re grateful for our collaborations with our client-partners and for these awards, which motivate us to continue to raise the bar on creativity and innovation.”
For a complete list of 2019 Hermes Creative Award winners, please visit the Hermes website.
About SweetRush
Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help an organization grow, change, prosper, and thrive. The passionate pursuit of this expertise and the development of these tools have been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.
SweetRush’s focus on team culture and mastery of performance improvement is reflected in loyal clients, a near-zero turnover of teammates, a 17-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top training industry lists.
Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging User Experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as Virtual Reality, gamification, and mobile delivery. Cultural creativity empowers our clients to create the conditions that energize and empower their people and unleash the energy in their teams. Our Talent Solutions team builds on its unique knowledge of talent, team building, and learning and development to craft a unique, creative solution for clients who need the best temporary staff to augment their team. We apply the creative lens to all things, from Project Management to our treatment of our teammates, clients, and the planet.
We are over 150 people strong and have been in business since 2001. Every day, we give thanks for the trust of our world-class clients. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom training, custom-developed eLearning, and innovative use of emerging technologies.
