eLearning Marketing

July 16, 2018

Learner Lifetime Value: A Key Metric In Building And Scaling A High-Margin Learning Business

Learn more about the Lifetime Learner Value (LLV), a metric which factors in money spent on online learning, minus the cost to acquire the customer.

by Barry Kelly

July 13, 2018

Learning Product Ideation: How Diverse Learning Product Offerings Can Change Your Business

Learning product ideation should cast a wide business model exploration that considers differentiation, growth, profitability, technical scalability, talent, and more to help build a better business with better products.

by Barry Kelly

July 13, 2018

Guest Post: Using It For SEO Link Building

Link building is one of the most difficult aspects of search engine optimization. Yet to rank well in the search engine results pages, you need to acquire quality links from trusted websites, since inbound links are a significant ranking factor.

by Elanora Brown

July 12, 2018

Building Customer Profiles To Focus Your Online Learning Product Plans

How your individual learners behave and what they need along their learning paths can form natural groupings of behavior that can become the basis for building effective customer profiles.

by Stephen Newman

July 11, 2018

5 Ways Of Reaching Your Learning Audience Where They Are

As modern audiences become more tech savvy—and technology continues to adapt, get smarter, and grow—potential customers are less likely to let brands and organizations into their lives. Here are some tips for reaching them authentically where they already spend their time.

by Stephen Newman

July 8, 2018

PPC Vs. Content Marketing: What's The Best Approach For LMS Vendors?

Pay-per-click advertising and content marketing are often pitted against each other. Is there a clear winner when it comes to promoting your LMS software?

by Christopher Pappas

July 4, 2018

How To Use Win/Loss Analysis To Grow Your LMS Business

The typical LMS vendor loses many more deals than they win. And often, you have no idea why, and may not even know who, you were up against. To learn from these loses, you need the answers. I interviewed one of the all-time great win/loss experts, Jen Berkley Jackson, to find out how she does it.

by Gordon Johnson

July 1, 2018

Foundational Elements Of An Online Learning Marketing Strategy

This month on the Thought Industries’ blog, learn how to develop a solid online learning marketing strategy in seven steps.

by Stephen Newman

June 30, 2018

Understanding Your Customer To Build A Strong eLearning Business

Learn why understanding your customer is the first step in starting your online learning business.

by Stephen Newman

June 28, 2018

6 Essential Tips For Marketing Online Courses

For those of you new to this or those already in this business, here are 6 key tips we have seen to be consistent across the board for online learning marketers.

by Barry Kelly

June 27, 2018

Achieving Competitive Advantage: Extended Enterprise Training Strategy

Learning management platforms and content management tools can help focused on achieving competitive advantage with their extended enterprise learners.

by Stephen Newman

June 25, 2018

eBook: 7 Steps To Build A Strong eLearning Business

Consider this eBook a guide to get the most out of your marketing, no matter what you 're selling. The references to eLearning are, of course, constant and helpful. Nevertheless, you could always isolate the core principles of these seven steps and use them as you may. The purpose of building a strong eLearning business takes great boost from these writings. Fix your attention here and you ‘ll be rewarded, as long as you keep in mind to coordinate departments and tasks.

by Christopher Pappas