eLearning Marketing

Learn how eLearning Marketing can affect your eLearning design and development. Read all the latest articles about eLearning Marketing from our top eLearning authors. Share our valuable resources or submit your article!

April 24, 2016

6 Tips For Pricing eLearning Services: A Practical Guide For eLearning Professionals

Pricing your own eLearning services can be one of the most challenging aspects of becoming an eLearning contractor, freelancer, or vendor. Too high and you cut yourself out of the eLearning market, too low and you won't cover all of your costs. In this article, I'll share 6 tips that can help you price your eLearning services to sell, so that you can remain competitive in the eLearning Industry.
by Christopher Pappas
April 13, 2016

Content Marketing For Online Training: Lessons From Aristotle

People who sell courses online for passion and profit are sometimes referred to as “edupreneurs”. Let’s assume you are an edupreneur and have some courses built and installed on a Learning Management System. We’ll focus here on how to make learners aware that those courses exist – without attention paid to this it is not likely they will sell well. The topic of this article is content marketing for online training, and inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle.
by David Hill
April 3, 2016

eBook Release: The Definitive Guide To eLearning Press Releases

Distributing an eLearning press release can be one of the most effective marketing moves your organization can ever make; as long as it is well written and focuses on intriguing, inspiring, and enlightening its readers. But how you can do this if you have never written an eLearning press release before? Also, how can you make sure that your eLearning press release gets maximum exposure in order to achieve its objectives? Here is why the variety of tips and techniques you will find in the eBook: The Definitive Guide To eLearning Press Releases will help you craft your eLearning press release in order to significantly enhance your brand image and increase your sales.
by Christopher Pappas
March 29, 2016

5 Unexpected Benefits Of Writing An Online Training Press Release

Writing a well-crafted online training press release is no easy feat. You must offer your readers all of the information they need to know in a single page, and showcase your product, service, or event without relying on marketing gimmicks. If you are successful though, you can expect a variety of different benefits. In this article, I'll highlight 5 unexpected advantages of writing an online training press release.
by Christopher Pappas
March 13, 2016

How To Write An eLearning Press Release

A press release has the power to spread the word about your upcoming eLearning course, product launch, new service, or any other newsworthy eLearning event. In this article, I'll share everything you need to know about how to write an eLearning press release, including the ideal length and formatting guidelines.
by Christopher Pappas
February 25, 2016

The Art Of Branding Your Training Platform

Continuity is key when it comes to corporate identity matters. Part of this identity is your company’s learning environment. It is therefore essential that you spend some time thinking about how to set up, design, and start branding your training platform. Below are the most valuable steps you can take to match your online trainings with your company’s design and identity.
by Annika Willers