eLearning Marketing

Learn how eLearning Marketing can affect your eLearning design and development. Read all the latest articles about eLearning Marketing from our top eLearning authors. Share our valuable resources or submit your article!

September 4, 2016

eLearning Press Release Do's and Don'ts

As is the case with any marketing endeavor, there are some golden rules that aren’t meant to be broken. In this article, I’ll share 5 do’s and don’ts of writing an effective eLearning press release for your eLearning product, service, or event.
by Christopher Pappas
August 14, 2016

eLearning Press Release Basics: 7 Points To Include

eLearning press releases aren't just for breaking world events or big business news. In fact, eLearning professionals can use eLearning press releases to promote eLearning products, services, and industry trends. This article explores the basics of eLearning press releases and their 7 essential components.
by Christopher Pappas
July 31, 2016

25 Reasons To Write An eLearning News Release

Creating a polished eLearning news release may require a significant amount of time and research, but it can offer you the opportunity to raise brand awareness and shed the spotlight on your eLearning product, service, or event. In this article, I'll share 25 convincing reasons why you should write an eLearning news release.
by Christopher Pappas
April 24, 2016

6 Tips For Pricing eLearning Services: A Practical Guide For eLearning Professionals

Pricing your own eLearning services can be one of the most challenging aspects of becoming an eLearning contractor, freelancer, or vendor. Too high and you cut yourself out of the eLearning market, too low and you won't cover all of your costs. In this article, I'll share 6 tips that can help you price your eLearning services to sell, so that you can remain competitive in the eLearning Industry.
by Christopher Pappas
April 13, 2016

Content Marketing For Online Training: Lessons From Aristotle

People who sell courses online for passion and profit are sometimes referred to as “edupreneurs”. Let’s assume you are an edupreneur and have some courses built and installed on a Learning Management System. We’ll focus here on how to make learners aware that those courses exist – without attention paid to this it is not likely they will sell well. The topic of this article is content marketing for online training, and inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle.
by David Hill