eLearning Marketing

April 28, 2018 | Sponsored

LMS Marketing Strategy: Analyst Relations – Your Best Word Of Mouth

Although customer word-of-mouth is important, don't forget about analysts. It's crucial to ally with industry analysts who can help you get the word out rapidly.

by Gordon Johnson

April 27, 2018 | Sponsored

LMS Marketing Strategy: Value Propositions – The Best Way To Spend 50% Of Your Time

A winning marketing strategy is built on solid value proposition. Do customers know what your eLearning brand stands for? Are you giving them solutions to common problems or merely empty promises? In this article I’ll share tips to craft targeted messaging for your LMS marketing strategy.

by Gordon Johnson

April 26, 2018 | Sponsored

LMS Marketing: L&D Conferences – Focus On Fewer And Better Leads

It's important to market your Learning Management System at conferences and trade shows. But you've go to do it well AND do it in moderation to reap the rewards.

by Gordon Johnson

April 20, 2018

The Marketing Tools And Techniques Every Learning Pro Should Know

We may not realize it, but as learning professionals, we have a lot of things in common with marketers. We both face one big challenge: How to get people's attention and help them think and act in new ways.

by Mike Taylor

April 13, 2018

10 Ways To Grow Your Training Business Without Spending A Dime On Marketing

Years ago, the president of a software training company asked if it was possible to grow his business without spending any money on marketing. My gut reaction was, “No way!”.

by Gordon Johnson

April 8, 2018

3 Steps For Launching An Online Course

Even for those of you that have already launched a course, you know how much work goes into a launch. Not to worry though; in this article, you’ll learn everything you need to know before launching your next online course.

by Panos Siozos

April 7, 2018

4 Tips On Using Big Data To Improve Your LMS Marketing Strategy

The term Big Data gets thrown around a lot, and we all have some idea of what it represents. But where and how does it apply to your LMS marketing campaign?

by Christopher Pappas

April 7, 2018

11 Ways To Add Value To Your Online Course

The sooner you start promoting your courses, the more people will hear about what you have to offer. But what can you add to your products to increase sales?

by Panos Siozos

April 6, 2018

Pricing Your Online Courses: Strategies, Tips, And Tricks

Deciding on a price for your course can be a tricky job, but the following outline can work as a basis designed to help you out.

by Panos Siozos

April 4, 2018

7 Creative Ways To Retain LMS Clients

Do your current clients feel appreciated? Are they satisfied with your support services and product features? Or are they in the market for a new LMS platform to achieve their objectives? In this article, I’ll share 7 creative ways to retain LMS clients while expanding your market reach.

by Christopher Pappas

April 4, 2018

Publishing Your Online Course, Part 2: How To Make Your eCourses Attractive And Sound

Publishing your online school just for the sake of doing so won’t work. If you want to be more effective, you will need to pay attention to its visual appearance and how attractive can you make it so that it looks as professional as possible.

by Panos Siozos

April 2, 2018

Publishing Your Online Course, Part 1: How To Create Your Online School

Creating an online course is like offering a gift to your loved ones. This means that it should come with a unique ‘wrapping paper’. Let’s take a look.

by Panos Siozos