eLearning Marketing

Learn how eLearning Marketing can affect your eLearning design and development. Read all the latest articles about eLearning Marketing from our top eLearning authors. Share our valuable resources or submit your article!

January 27, 2016

How To Sell Online Courses

This article is for those who are planning to sell online courses as a business. If you fall into that category, you’re tapping into an outstanding business opportunity. But rather than add to the justified hype in that direction, let’s get to the actual nuts and bolts of how to create, format, market, and sell online courses. This article is about doing rather than dreaming. So, how exactly do you sell online courses?
by David Hill
October 25, 2015

A Proven Model For Selling Online Courses

Have you ever wanted to sell your online courses but didn’t know where to start? While many people have their material ready to share with others, they may not know how to promote it or even track down the right audience. If this is an accurate description of where you are at, you are reading the right article.
by Ridvan Aliu
September 29, 2015

Top 5 Tips To Market eLearning In Your Organization

Creating great eLearning courses for your employees is not enough; you need to convince them to take them and complete them successfully. But how can you capture your corporate audience’s interest when the typical response to online training is “I don’t have time for this”? Properly communicating the advantages of corporate online training and building a successful marketing strategy is not as hard as it sounds. In this article, I’ll share 5 top tips to effectively market eLearning in your organization and ensure that your employees understand that online training is not an unnecessary and boring task, but rather an exciting eLearning experience from which they can truly benefit.
by Christopher Pappas
September 3, 2015

6 Tips To Price Your eLearning Courses

Content development, target audience research, and marketing are usually regarded as the most important elements of developing a successful eLearning course. Figuring out the perfect price point of the eLearning course belongs at the top of the list. In this article, I’ll go over 6 top tips on how to price your eLearning courses to sell.
by Christopher Pappas
July 9, 2015

How You Are Selling Your eLearning Content Short By Calling It "Marketing"

In this article I will explore the explosion of for-profit eLearning courses on-line right now. There is no question that this market is booming, but course content is being generated as eLearning marketing materials instead of eLearning content. No one doubts that this market has huge potential, but many opportunities for learning are being squandered by a lack of coordination between Instructional Designers and course authors. This article unpacks why that coordination is not happening.
by Beth Wisch
May 29, 2015

6 Marketing Tips To Promote Your eLearning Courses

You’ve hired the right subject matter experts, worked tirelessly to design your eLearning course layout and have painstakingly perfected every multimedia element. Now, it’s time to spread the word about the high quality of your eLearning courses. In this article, I’ll share 6 marketing tips in order to help you successfully promote your eLearning courses and maximize your potential target audience.
by Christopher Pappas
February 28, 2015

6 Marketing Tips To Boost Your eLearning Course Sales

Wearing many hats is par for the course, when you are an eLearning professional. Not only should you be able to design eLearning courses that are engaging and enlightening, but you must also have the know-how to market and promote those eLearning courses to your target audience. In this article, I'll share some invaluable marketing tips to boost your eLearning course sales.
by Christopher Pappas
January 27, 2015

5 Marketing Tips To Apply In eLearning

This article features marketing ideas and principles that you can apply in your eLearning course design to increase learner engagement and excitement. If you're looking for ways to transform even the most dry and dull subject matter into something truly motivational and interactive, then you've come to the right place.
by Christopher Pappas