eLearning Marketing

October 22, 2017

Account-Based Marketing: Is it Really A Smart Move?

Recent industry reports suggest that the world is moving towards the gig economy. Given this mind set, is account-based marketing really a smart move?

by Christopher Pappas

October 15, 2017

PPC Vs. Content Marketing: Which Offers The Best ROI?

The key to a successful marketing campaign is earning more than you spend. In this article, I'll explore whether PPC or content marketing will offer you optimal return on investment.

by Christopher Pappas

October 8, 2017

6 Ways To Determine KPIs And Measure Marketing Success

It’s hard to measure progress in business when you don't identify your goals beforehand. But what happens when you set marketing targets that you can’t reach?

by Christopher Pappas

October 1, 2017

5 Ways To Take Advantage Of The SEO/SEM And Google Revenue Model

If you’ve been in the content marketing business for some time, you know how often Google changes its algorithms. So how exactly do you make this mammoth search engine work for you?

by Christopher Pappas

September 28, 2017

How To Engage Demand Gen: Optimize Your User-Journey With Full-Funnel Customer Education

A superior learning platform uncovers a wealth of data analytics into customer engagement behavior, more so than any survey. It documents what lessons attract the most activity (and which do not) and the scores customers obtain after going through the lessons.

by Dan Westmoreland

September 24, 2017

5 Tips To Achieve The Ideal Content Marketing Balance

Many people are continuously glued to their screens, and that’s exactly where we need to reach them. But is there such a thing as too much information? In this article, I'll help you determine the ideal amount of content in order to achieve the perfect content marketing balance.

by Christopher Pappas

September 17, 2017

Sales Funnel Stages And Content Marketing: 5 Things You Need To Know

For decades, the sales process has been envisioned as a free-flowing funnel. But is this really the best approach to online marketing?

by Christopher Pappas

September 15, 2017

7 Tips To Optimize Content For Effective Content Marketing

Many experts seem to converge on the fact that powerful and interesting topics are the key in driving traffic towards a website. In no less clear terms, it is a stated fact that people tend to read those topics that they find interesting and relevant.

by Birbahadur Singh Kathayat

September 14, 2017

4 Tips To Design A Successful Social Media Campaign

Working on a social media campaign? Then here are a few good tips to check out.

by Fae Cheska Marie Esperas

September 11, 2017

5 Tips To Market Your Online Course With Training Management Software

Training management software has many uses that could prove fruitful to your training organization, so let's take a look at how you can use it to market your online courses!

by Kim Morrison

September 10, 2017

5 Ways Content Marketing Can Help You Generate B2B Leads

You can’t use standard marketing tactics like shopper marketing to drum up B2B leads. But, is it really possible to find new customers using online marketing methods?

by Christopher Pappas

September 7, 2017

Think Like A Marketer: 6 Tips For Building Learning Engagement Prior To Training

Learning engagement is always a top priority, but Learning and Development professionals are missing out on a key engagement opportunity. Take a nod from the marketing field by using time-tested tactics to drive learning engagement before training even kicks off.

by Shane Lueck