Content Marketing

January 30, 2020

7 Ingenious Ways To Use Infographics In Your LMS Marketing Strategy

Infographics have become the new norm in digital marketing. Is there a way to pleasantly surprise prospects with innovative infographic ideas? In this article, I’ll share 7 creative uses for these visual marketing tools.

by Christopher Pappas

January 4, 2020

10 Hot eLearning Topics To Cover In Your Article On eLearning Industry's Platform

Offering readers value-added content that’s interesting and informative is no small feat. Especially when you want those readers to convert into loyal customers. In this article, I’ll highlight 10 hot topics to cover in your eLearning Industry article.

by Christopher Pappas

December 13, 2019

Your Ultimate Guide To Content Mapping For eLearning

Content mapping is the difference between reaching your audience with relevant content and spending time on materials that will fail to convert casual browsers into loyal customers.

by Ronita Mohan

December 1, 2019

8 Tips To Create A Style Guide For Your LMS Content Marketing Strategy

Do your LMS marketing materials accurately reflect a consistent brand image? In this article, I’ll share 8 tips to create a style guide for your LMS content marketing strategy.

by Christopher Pappas

November 1, 2019

What Content Marketing In The Future Could Look Like

Content marketing has made massive strides in the past few years, but in 2020 it is set to change rapidly. Marketers need to be aware of what the content marketing landscape will look like in the coming year and how to prepare for it.

by Ronita Mohan

June 20, 2019

5 Secrets That Keep Your Content Marketing Strategy Fresh And Engaging For The eLearning Audience

Every content writer has to face the challenge of maintaining a steady production of original and compelling content ideas, which at times can be a tough mission. In this article, I'll delve into 5 secrets which can help you generate fresh content to draw attention from the eLearning audience, without blocking out.

by Christopher Pappas

June 13, 2019

Distributing And Maximizing Your Content Marketing Efforts As An eLearning Marketer

Great content without equally great distribution is by all means not enough. Also, simply sharing content on social media platforms does not count as an effective distribution strategy. How can you succeed in distributing and maximizing your content marketing efforts in your company? In this article, I'll share tactics to distribute your content without relying on social platforms.

by Christopher Pappas

June 9, 2019

5 Content Marketing Strategy Tips That Will Help Your Content Rank And Drive Qualified Traffic

Creating high-quality content to increase your organic search results is one of the best ways to get noticed by readers and search engines. But which content marketing strategy do you need to follow to help your content rank and drive qualified traffic?

by Christopher Pappas

June 5, 2019

Maximizing The Value Of Keyword Research: Complete Guide For eLearning Marketers

The use of keywords or keyword phrases ensures that you establish the main topic for each page of content, thus giving readers a better understanding of what your company is about. But how do you perform a successful keyword research and which mistakes should you avoid in the process? In this article, I'll share 7 tips to add maximized value to your keyword research.

by Christopher Pappas

June 2, 2019

How eLearning Companies Can Combine SEO And Content Marketing For Better Performance

Content makes you stand out, but how you write that content, what links you use, and which are your top priority keywords can boost your SEO to great heights. In this article, I'll explore how your eLearning company can combine content marketing and SEO to reach high-performance levels.

by Christopher Pappas

May 29, 2019

Tailoring Your Content Marketing Strategy To The Right Buyer Personas Of eLearning Niche

Creating buyer personas is key for your content marketing strategy. Marketers can focus on audiences that are likely to prove fruitful while helping their organizations pursue a common goal. In this article, I'll share useful tips on tailoring content to preferred audiences so that marketers have a strong foundation for an effective content marketing strategy.

by Christopher Pappas

May 26, 2019

The Who, What, And How Behind Successful Content Marketing Strategy Every eLearning Marketer Should Know

Creating a successful content marketing strategy doesn't usually happen on its own. eLearning marketers must be able to produce content that stands out to drive the results they want. In this article, I'll pinpoint the who, what and how eLearning marketers should bear in mind for a top-notch content marketing strategy.

by Christopher Pappas