Microlearning For Associations: A Playbook For Engagement, Retention, And Revenue

What it's about

Key chapters

• Microlearning Strategy For Member Engagement

  Defines microlearning as the solution, proving its effectiveness and laying out a scalable strategy to boost member engagement.

• Microlearning Instructional Design

  Shows how to craft focused 5-min modules, align to competencies, optimize for mobile, and use feedback loops for training.

• Competency-Based Training

  Explores how to align microlearning with a competency framework to ensure your training builds measurable, real-world abilities.

• Learning Programs As Revenue Generators

  A guide to turning your L&D program into a non-dues revenue engine. Learn to monetize, package, and sell valuable content to both members and nonmembers.

• LMS Analytics For Association Growth

  Covers using LMS analytics to track key metrics, find drop-off points, personalize learning paths, and definitively prove your L&D program's ROI.

• Custom eLearning For Unique Member Needs

  Guides you through the custom eLearning process, from concept and storyboarding to collaborating with SMEs, smart visual design, and avoiding pitfalls.

• Video Training For Profit Generation

  A complete production guide, covering effective formats, scripting, storyboarding, remote DIY tips, and essential accessibility standards.

• Al Applications In Association Learning

  Reveals practical uses for Al, from personalizing learning paths and rapidly creating content to powering 24/7 support chatbots and automating ops.