Published: December 11, 2018

Choice Hotels International And TraCorp Win Bronze Brandon Hall Award

Choice Hotels International and TraCorp won a Brandon Hall Group bronze award for excellence in the Best Advance in Learning Management Measurement/Business Impact Tools category, with the entry title "Using a Business Analyst to Mine LMS Data".


Andy Schermuly

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Choice Hotels International And TraCorp Win Bronze Brandon Hall Group Excellence Awards In Technology

Choice Hotels International and its LMS provider, TraCorp, won a coveted Brandon Hall Group bronze award for excellence in the Best Advance in Learning Management Measurement/Business Impact Tools category. Their joint win was announced on December 6, 2018. Winners are listed here.

Choice Hotels International and TraCorp entered the award for using a business analyst to mine learning data from TraCorp’s community-based LMS, Google Analytics, and Vimeo to:

  • Study learner navigation to increase learner engagement.
  • Study learner behavior to enhance training design.
  • Compare business analytics to learner analytics for clues to improve performance.
  • Evolve the LMS to meet ever-changing business needs.

“Choice Hotels International has set the standard for innovation and performance improvement in the eLearning industry,” said Andy Schermuly, CEO of TraCorp. “This award is a testament to the skill, ingenuity, and vision of the Learning Experiences team at Choice Hotels International—and I am pleased the TraCorp LMS can be part of it.”

Choice Hotels International and TraCorp explain more about their learning data analytics in the article, “3 Major Benefits of Using Learning Data.”

A panel of veteran, independent senior industry experts, and Brandon Hall Group senior analysts and executives evaluated the entries based upon the following criteria:

  • Product: What was the product’s breakthrough innovation?
  • Unique differentiators: What makes the product unique and how does it differ from any competing products?
  • Value proposition: What problem does the product solve and/or what need does this product address?
  • Measurable results: What are the benefits customers can expect to experience as a result of using this product?

About Choice Hotels International

Choice Hotels International is a hospitality corporation with over 6,800 franchise properties worldwide. It is headquartered in Rockville, MD and employs about 1,300 staff globally. The company owns the following hotel brands: Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Hotel & Suites, Mainstay Suites, Suburban Extended Stay, Econo Lodge, Rodeway Inn, WoodSpring and Ascend Hotel Collection.

About TraCorp

TraCorp is an award-winning custom training development and LMS provider for every major industry including hospitality, healthcare, financial services, nonprofit, government, and military. The team is led by founder Andy Schermuly, who started TraCorp in 1996 after a 15-year career of global travel and teaching for Honeywell Aerospace.

The TraCorp LMS launches and tracks training for over 1,000,000 learners worldwide. It includes an auto-assignment system that enables clients to manage thousands of global learners. Through this feature, Choice Hotels International can manage online training delivery for over 58,000 global learners with only two LMS administrators. For more about LMS automation, see “LMS Automation: The Great Time Saver for LMS Admins.”

About Brandon Hall Group, Inc.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is the most well-known and established research organization in the performance improvement industry. We conduct research that drives performance, and provides strategic insights for executives and practitioners responsible for growth and business results.

Brandon Hall Group has an extensive repository of thought leadership, research, and expertise in Learning and Development, Talent Management, Leadership Development, Talent Acquisition, and Human Resources. At the core of our offerings is a Membership Program that Empowers Excellence Through Content, Collaboration and Community. Our members have access to research that helps them make the right decisions about people, processes, and systems, combined with research-powered advisory services customized to their needs.