Can Serious Games Spice Up Product Knowledge Training?
If your organization is anything like the clients we work with, product knowledge is one of the most challenging corporate learning content areas to train. It changes constantly. It’s hard to remember. And for many roles, it has to be memorized. Sales and support reps simply don’t have time to find and locate the correct information; they must “know it cold.”“Click next” eLearning and instructor-led sessions miss the mark because they do not incorporate research-based strategies to engage learners and help them retain foundational knowledge. A growing body of research shows us that serious games can help solve both of these challenges.Can serious games solve all of product knowledge training’s problems? Of course not. For best results, incorporate games into a larger strategy that combines more “traditional” delivery methods with a game format.
Not sure exactly how to add games to the mix? Here are four ideas specific to product knowledge training:
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