Win Over Your e-Learners with Storytelling
Some of the most engaging and persuasive TV commercials tell a story. For example, Chipotle’s national television ad, “Back to the Start,” told such a captivating story that it won the Cannes Film Lions Grand Prix. The animated short film style commercial tells the story of a farmer and how he turns his humane family farm into an industrial animal factory, but then sees his mistake and chooses to return to sustainable farming. Through the story, Chipotle shows they are committed to cultivate a better word and a sustainable future, just like the farmer.So why are stories like Chipotle’s “Back to the Start” ad so successful?
Get ready to win over your e-Learners with stories, just like Chipotle won over burrito eaters. If you want to learn more about storytelling—like how to put your learner into a story—check out this post on using scenarios: Building Scenario-Based e-Learning Courses. And if you want to improve your narrative flow, this post is a helpful one to read: Techniques for Developing Your e-Learning Narrative Flow.Quickly add stories to your e-Learning with the easy-to-use authoring tool, Lectora Inspire. Start your free 30-day trial today!
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