Sarah Sedgman, CEO of LearnExperts.ai, has owned some of the largest and most profitable learning businesses in the technology industry during her career at Cognos, IBM, PTC, and Kinaxis. As founder of LearnExperts, Sarah’s vision is to help customers build learning programs in days, not months, through AI enabled technology to make it easier and faster to create learning.
A key element of a product marketing strategy is sales enablement, which equips sales teams with the resources, tools, and training to cultivate strong relationships with customers and successfully close deals. This article talks about key tactics for product marketers to enhance sales.