6 Ways To Make Your eLearning Product Stand Out In A Crowded Market

6 Ways To Make Your eLearning Product Stand Out In A Crowded Market
Summary: Educational technology, commonly referred to as EdTech, is a rapidly growing industry. There are countless eLearning websites that are popping up every day and offering a variety of products to people. In such a crowded market, it can be hard to make your eLearning product stand out.

How To Make Your eLearning Product Stand Out In The Market

If you have a good idea for a product but are concerned that you’d never be able to beat your competitors, here are 6 great ways you can make your eLearning product stand out.

1. Make It An Experience

Creating an eLearning product should involve a lot of creativity. Just because you came up with a great way to share knowledge doesn’t mean that it shouldn’t be fun as well. Consumers will become interested in your product if they view it as an experience and not just another training course. This means that you will have to spend a lot of time carefully designing the product and figuring out how to engage learners in actively thinking about the content.

2. Create A Unique Feature

If your product has a unique feature, it will have a better chance of standing out in a crowded market. Analyze your competition and know what types of interesting features they’re offering. In most cases, you can find a way to add something unique to what you’re selling if you do a bit of brainstorming. A great example of a unique feature in a product is Surgent CPA Review, a company that offers CPA exam review courses. However, they stick out because of their ReadySCORE feature, which accurately indicates whether students are really ready for their CPA exam. By providing a specialized solution for a niche need, you’ll have something that only you offer.

3. Deliver Content In Different Ways

Keep in mind that there is more than one way to deliver content. That’s the beauty of eLearning products; you can easily find different ways to share valuable knowledge. Apart from offering standard things like instructor-led webinars, post-section quizzes, and traditional classroom sessions, you can also make education games, schedule live events, and host online podcasts. This will help you create a community behind your product, which will automatically attract more consumers.

Open University managed to find a pretty cool way to deliver their content with a product called A Support Net. This interactive eLearning experience allows you to follow different characters and make decisions for them in order to see how it will impact their mental health. This way, the learner is able taught through the consequences of the decisions they make.

4. Improve Your Product

Just because you created an eLearning product doesn’t mean that your work is done. You should constantly find ways to improve your existing product. Listen to what your customers are saying. Their feedback may prove to be extremely important for the future of your company. By working on making your product better, you’re bound to come up with some great new features that’ll help it stick out.

5. Get Creative

Making your product excel in a crowded market requires a lot of creativity. In some cases, creativity will help make your product a success even if you lack resources. Take for instance this sales simulation created by Elucidat. It features only audio-centered content but since the point of it is to test how well you understand your potential customers, it doesn’t really need anything else.

6. Make It Exciting

There are many eLearning products that don’t motivate learners to stay engaged. Despite the fact that fs the knowledge you can find on a certain platform or course may be valuable, consumers won’t be interested in it if it isn’t exciting. You will need something to motivate learners to keep coming back to your product. Try mixing and matching different media to make it more exciting. However, don’t include anything that isn’t useful information. If you just add random interesting content, you’ll be wasting your learners’ time.


Not only does making your product stand out in a crowded market require you to think outside of the box, but it takes a lot of time, effort, and patience as well. Experiment with adding different features and trying new marketing strategies until you make it. Making your product a total success will be a huge learning experience for you, which will help you understand how to you can do it again in the future.