6 Tips To Effectively Evaluate Your Corporate eLearning Strategy

Effectively Evaluate Your Corporate eLearning Strategy
Summary: This article will delve into some helpful and effective tips to evaluate a corporate eLearning strategy, so that you can determine if your current plan is offering the best possible return on investment.

How To Evaluate Your Corporate eLearning Strategy

Creating a corporate eLearning strategy is an integral part of any organization's success, regardless of the size of their budget or staff. However, even the most well planned and carefully implemented corporate eLearning strategy will fall short of expectations if it is not evaluated and assessed periodically. Knowing just what to look for during an assessment is key to determining the strengths and weaknesses of the overall corporate eLearning strategy. Here are 6 tips to evaluate your organization’s corporate eLearning strategy.

  1. Determine your primary goals and your corporate eLearning strategy evaluation parameters.
    Before you even begin with the evaluation, you will want to determine who are your primary objectives and how will you be assessing your corporate eLearning strategy. By answering to these questions, you can move forward with effective criteria for the evaluation process. For example, if your main objective was to enhance the customer service, then you will want to base your corporate eLearning strategy evaluation upon overall customer satisfaction and whether the necessary employee skill sets have been developed. Without deciding upon what you are striving for or how you are going to measure your progress, you won't have the ability to productively evaluate your strategy.
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  2. Use surveys and employee feedback to gauge satisfaction and understanding.
    One of the most effective tools that you have at your disposal is employee feedback. This can come in the form of anonymous surveys, polls, or direct communication with your staff. Feedback will enable you to find out which aspects of your corporate eLearning strategy may need a bit of fine-tuning, and which areas are actually serving their intended purpose. You can include questions that allow you to gauge overall employee satisfaction, and whether the staff members were able to acquire the necessary skill sets or information from the eLearning courses. Ask them what they brought away from the training, and if they would like to see changes made to any of the eLearning modules. They are the individuals who are going to be able to provide you with invaluable insight as to the effectiveness of your current strategy, because they have experienced it first hand.
  3. Test employees to evaluate their level of knowledge/skill acquisition.
    Assessing employees after they have gone through the online training will allow you to evaluate their level of knowledge acquisition and retention. After all, if the information hasn't been retained, then the online training you are currently using may not be a worthwhile investment. Testing them will not only give you the opportunity to find out what they learned, but also what areas of your corporate eLearning strategy may need to be improved upon. A great way to test employees during a post-evaluation is to ask them to engage in real-world based scenarios. For example, you could have them split off into groups and carry out group activities or problem solving tasks, like customer returns, so that they can demonstrate which skill sets they have developed.
  4. Assess how learned skill sets are being used on-the-job.
    An effective way to evaluate corporate eLearning strategy is to determine how the learned skill sets or knowledge is actually being used on-the-job. How is the employee's current job performance? Has the eLearning courses improved their overall understanding of company policy or common practices? Figuring out how the online training translates to real-world results is essential, as it will enable you to determine if any aspects need to be fine-tuned.
  5. Compare and contrast successful results with those that fell short.
    Comparing employees who have successfully acquired and retained the information you have provided to those who have not is key to evaluating your current corporate eLearning strategy. This will give you the opportunity to identify individuals who have been able to apply their newfound knowledge in the real world, and learn which aspects of your strategy have enabled them to do so. You can also assess and evaluate those who have not been able to acquire and utilize the skill sets or knowledge provided through the online training as successfully. These individuals at the other end of the spectrum will allow you to gauge how you can improve your corporate eLearning strategy moving forward, given that you'll be able to contrast their learning environments/experiences with those who were successful.
  6. Encourage on-going evaluation within the company culture.
    Evaluating corporate eLearning should not be a one-time event. In fact, it should be an on-going process that consistently strives to pinpoint your training weaknesses and solidify its strengths. While an in-depth audit and evaluation of your overall strategy should be carried out periodically, you should also encourage constant evaluation within the company culture. Let your employees know that they are always welcome to provide their feedback about the company’s online training, and occasionally conducted assessments that will allow you to determine if your corporate eLearning strategy is still effective. As is the case with all learning programs, there is always room to improve. So, be open to minor adjustments within your corporate eLearning strategy from time to time, and be proactive about changes that may need to be implemented to move forward. 




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Last but not least, I highly encourage you to read the following resources:

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