eLearning Marketing Strategies

March 23, 2018 | Sponsored

LMS Marketing: Lead Generation – One Great Lead Is All It Takes

Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to marketing leads.

by Gordon Johnson

March 22, 2018 | Sponsored

6 Ways To Succeed With A Customer-Centric LMS Marketing Strategy

There’s an amazing amount of competition out there, which means all learning platform vendors have to be better at satisfying customers. But how do you provide superior customer service and show loyal brand advocates your appreciation? In this article, I’ll share ways that the marketing department can influence customer success.

by Gordon Johnson

March 21, 2018

7 LMS Marketing Pitfalls And Tips To Avoid Them

Is your LMS marketing strategy achieving results or is it proving to be more problematic than expected? In this article, I’ll highlight 7 LMS marketing pitfalls and how to prevent them.

by Christopher Pappas

March 17, 2018

6 Ways SEO Marketing Can Bring New Business To Your LMS Company

The benefits of Search Engine Optimization (SEO) have been clearly proven over the years. But can it really work for educational platforms and Learning Management Systems?

by Christopher Pappas

March 14, 2018

6 Innovative LMS Marketing Techniques To Build The Buzz For Your LMS Platform

Developing a top-notch Learning Management System can be a lucrative venture, but only if consumers know about it. How can you spread the word so that customers actually purchase your LMS platform?

by Christopher Pappas

March 10, 2018

How To Use Content Marketing To Boost LMS Sales

Are traditional marketing tactics just not cutting it? In this article, I’ll share 7 tips to use content marketing to reach your target audience and boost LMS sales.

by Christopher Pappas

March 7, 2018

7 Top Tips For LMS Promotion On Social Media

Are you reaching out to your target audience on the most popular online platforms? In this article, I’ll share 7 top tips to promote your Learning Management System on social media.

by Christopher Pappas

March 3, 2018

How To Create An Accurate LMS Marketing Budget

Before you start spreading the word, it’s best to crunch the numbers and take stock of your resources. In this article, I’ll discuss how to create an itemized budget for your LMS marketing strategy.

by Christopher Pappas

February 28, 2018

8 Tips To Craft The Perfect LMS Sales Pitch

Can you sum up the selling points of your LMS and convey how it stands out from the competition? In this article, I’ll share 8 tips to create the ideal sales pitch for your Learning Management System.

by Christopher Pappas

February 24, 2018

8 Tips To Identify LMS Selling Points

Software buyers are looking for a product that offers something special and stands out from the crowd. In this article, I’ll share 8 tips to identify the unique selling points of your LMS.

by Christopher Pappas

February 21, 2018

8 Tips To Identify Your LMS Niche

The secret to successfully promoting your LMS product is to focus on your niche market. In this article, I’ll discuss how to determine your LMS niche and learn as much as possible about your target audience.

by Christopher Pappas

February 17, 2018

4 LMS Marketing Strategies That Really Work

All marketers in the LMS industry and broader learning solution space are looking for proven strategies to find their target buyers and to break through the clutter and noise of the current market.

by Pam Boiros