eLearning Marketing Strategies

April 4, 2018

7 Creative Ways To Retain LMS Clients

Do your current clients feel appreciated? Are they satisfied with your support services and product features? Or are they in the market for a new LMS platform to achieve their objectives? In this article, I’ll share 7 creative ways to retain LMS clients while expanding your market reach.

by Christopher Pappas

March 31, 2018

5 Tips To Market Your LMS With A Polished Press Release

The press release has always been a quick and easy way to launch a new product. How can you revamp this typical medium to really push your Learning Management System?

by Christopher Pappas

March 28, 2018

5 Tips To Host Live Promotional Events For Your LMS

Live events are a good way to connect with customers, develop leads, and road test your Learning Management System. But how can you ensure your LMS promotional event is a success?

by Christopher Pappas

March 24, 2018

Affiliates, PPC, And Inbound Marketing: Which LMS Marketing Strategy Is Best For Your LMS?

You’re working with limited resources, but you still need to hit your sales targets and build your client base. In this article, I’ll highlight 3 popular LMS marketing strategies so that you can make the right choice for your LMS.

by Christopher Pappas

March 23, 2018 | Sponsored

LMS Marketing: Lead Generation – One Great Lead Is All It Takes

Is your marketing database full of hot prospects or lukewarm leads that simply won’t pan out? In this article, I’ll discuss the overwhelming importance of quality over quantity when it comes to marketing leads.

by Gordon Johnson

March 22, 2018 | Sponsored

6 Ways To Succeed With A Customer-Centric LMS Marketing Strategy

There’s an amazing amount of competition out there, which means all learning platform vendors have to be better at satisfying customers. But how do you provide superior customer service and show loyal brand advocates your appreciation? In this article, I’ll share ways that the marketing department can influence customer success.

by Gordon Johnson

March 21, 2018

7 LMS Marketing Pitfalls And Tips To Avoid Them

Is your LMS marketing strategy achieving results or is it proving to be more problematic than expected? In this article, I’ll highlight 7 LMS marketing pitfalls and how to prevent them.

by Christopher Pappas

March 17, 2018

6 Ways SEO Marketing Can Bring New Business To Your LMS Company

The benefits of Search Engine Optimization (SEO) have been clearly proven over the years. But can it really work for educational platforms and Learning Management Systems?

by Christopher Pappas

March 14, 2018

6 Innovative LMS Marketing Techniques To Build The Buzz For Your LMS Platform

Developing a top-notch Learning Management System can be a lucrative venture, but only if consumers know about it. How can you spread the word so that customers actually purchase your LMS platform?

by Christopher Pappas

March 10, 2018

How To Use Content Marketing To Boost LMS Sales

Are traditional marketing tactics just not cutting it? In this article, I’ll share 7 tips to use content marketing to reach your target audience and boost LMS sales.

by Christopher Pappas

March 7, 2018

7 Top Tips For LMS Promotion On Social Media

Are you reaching out to your target audience on the most popular online platforms? In this article, I’ll share 7 top tips to promote your Learning Management System on social media.

by Christopher Pappas

March 3, 2018

How To Create An Accurate LMS Marketing Budget

Before you start spreading the word, it’s best to crunch the numbers and take stock of your resources. In this article, I’ll discuss how to create an itemized budget for your LMS marketing strategy.

by Christopher Pappas