eLearning Marketing Strategies

May 1, 2019 | Sponsored

SEO For LMS Websites: What It Takes To Get To The Top Of Google Search

It's not always evident which techniques we need to apply to make sure our websites are SEO optimized. Which rules must we absolutely not break? And which trends must we follow to make sure we rank the way we should be ranking?

by Gordon Johnson

March 12, 2019

eBook Release: Top 10 Best LMS Websites 2019

Gordon Johnson and Lynne McNamee evaluated over 300 websites of suppliers in the LMS space to make your life easier. And when I say you I mean a vendor; a vendor who sells a Learning Management System, a Learning Experience Platform, a Learning Content Management System or any of the other names which exist for technology solutions supporting Learning, Training and Development. This eBook covers three major topics; SEO, content, and design. Concluding with a prime list of the 10 best overall LMS websites.

by Christopher Pappas

August 31, 2018

6 Database Marketing Tips To Increase Your Conversions

Here are 6 suggestions to drive your company’s marketing ROI and long-term success in the millennial marketplace.

by Kanchan Vartak

August 12, 2018

How To List Your LMS In eLearning Industry's LMS Directory (Update 2020)

LMS directories give you the power to promote your LMS products and enhance your online presence. In this article, I’ll explore how to add your LMS in eLearning Industry’s LMS directory.

by Christopher Pappas

July 8, 2018

PPC Vs. Content Marketing: What's The Best Approach For LMS Vendors?

Pay-per-click advertising and content marketing are often pitted against each other. Is there a clear winner when it comes to promoting your LMS software?

by Christopher Pappas

May 4, 2018 | Sponsored

LMS Marketing Strategy: Content Marketing – Build Your Strategy Around One eBook

Everybody loves freebies. But is there a way to boost your conversion rates with a single downloadable eBook? In this article, I’ll share tips to maximize results with an effective content marketing strategy that hinges on one eBook.

by Gordon Johnson

April 29, 2018 | Sponsored

LMS Marketing Strategy: Demos – Do Demo Days, Early And Often

Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them.

by Gordon Johnson

April 29, 2018

A Comprehensive Guide To Local SEO Competitive Research

This article is all about how to do a detailed competitive research to get good results by local SEO. So, read on to find out...

by Amit Chauhan

April 28, 2018 | Sponsored

LMS Marketing Strategy: Analyst Relations – Your Best Word Of Mouth

Although customer word-of-mouth is important, don't forget about analysts. It's crucial to ally with industry analysts who can help you get the word out rapidly.

by Gordon Johnson

April 27, 2018 | Sponsored

LMS Marketing Strategy: Value Propositions – The Best Way To Spend 50% Of Your Time

A winning marketing strategy is built on solid value proposition. Do customers know what your eLearning brand stands for? Are you giving them solutions to common problems or merely empty promises? In this article I’ll share tips to craft targeted messaging for your LMS marketing strategy.

by Gordon Johnson

April 26, 2018 | Sponsored

LMS Marketing: L&D Conferences – Focus On Fewer And Better Leads

It's important to market your Learning Management System at conferences and trade shows. But you've go to do it well AND do it in moderation to reap the rewards.

by Gordon Johnson

April 7, 2018

4 Tips On Using Big Data To Improve Your LMS Marketing Strategy

The term Big Data gets thrown around a lot, and we all have some idea of what it represents. But where and how does it apply to your LMS marketing campaign?

by Christopher Pappas