eLearning Marketing Strategies

July 8, 2018

PPC Vs. Content Marketing: What's The Best Approach For LMS Vendors?

Pay-per-click advertising and content marketing are often pitted against each other. Is there a clear winner when it comes to promoting your LMS software?

by Christopher Pappas

May 4, 2018 | Sponsored

LMS Marketing Strategy: Content Marketing – Build Your Strategy Around One eBook

Everybody loves freebies. But is there a way to boost your conversion rates with a single downloadable eBook? In this article, I’ll share tips to maximize results with an effective content marketing strategy that hinges on one eBook.

by Gordon Johnson

April 29, 2018 | Sponsored

LMS Marketing Strategy: Demos – Do Demo Days, Early And Often

Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them.

by Gordon Johnson

April 29, 2018

A Comprehensive Guide To Local SEO Competitive Research

This article is all about how to do a detailed competitive research to get good results by local SEO. So, read on to find out...

by Amit Chauhan

April 28, 2018 | Sponsored

LMS Marketing Strategy: Analyst Relations – Your Best Word Of Mouth

Although customer word-of-mouth is important, don't forget about analysts. It's crucial to ally with industry analysts who can help you get the word out rapidly.

by Gordon Johnson

April 27, 2018 | Sponsored

LMS Marketing Strategy: Value Propositions – The Best Way To Spend 50% Of Your Time

A winning marketing strategy is built on solid value proposition. Do customers know what your eLearning brand stands for? Are you giving them solutions to common problems or merely empty promises? In this article I’ll share tips to craft targeted messaging for your LMS marketing strategy.

by Gordon Johnson

April 26, 2018 | Sponsored

LMS Marketing: L&D Conferences – Focus On Fewer And Better Leads

It's important to market your Learning Management System at conferences and trade shows. But you've go to do it well AND do it in moderation to reap the rewards.

by Gordon Johnson

April 7, 2018

4 Tips On Using Big Data To Improve Your LMS Marketing Strategy

The term Big Data gets thrown around a lot, and we all have some idea of what it represents. But where and how does it apply to your LMS marketing campaign?

by Christopher Pappas

April 4, 2018

7 Creative Ways To Retain LMS Clients

Do your current clients feel appreciated? Are they satisfied with your support services and product features? Or are they in the market for a new LMS platform to achieve their objectives? In this article, I’ll share 7 creative ways to retain LMS clients while expanding your market reach.

by Christopher Pappas

March 31, 2018

5 Tips To Market Your LMS With A Polished Press Release

The press release has always been a quick and easy way to launch a new product. How can you revamp this typical medium to really push your Learning Management System?

by Christopher Pappas

March 28, 2018

5 Tips To Host Live Promotional Events For Your LMS

Live events are a good way to connect with customers, develop leads, and road test your Learning Management System. But how can you ensure your LMS promotional event is a success?

by Christopher Pappas

March 24, 2018

Affiliates, PPC, And Inbound Marketing: Which LMS Marketing Strategy Is Best For Your LMS?

You’re working with limited resources, but you still need to hit your sales targets and build your client base. In this article, I’ll highlight 3 popular LMS marketing strategies so that you can make the right choice for your LMS.

by Christopher Pappas