Digital PR strategist helping brands earn trust, links, and visibility
Boris Dzhingarov is a digital PR and SEO strategist and the CEO of ESBO Ltd. He writes about how organizations build credible visibility through content strategy, earned media, and search. His work focuses on practical frameworks teams can use to turn expertise into measurable growth.
Companies achieve stronger AI adoption when trusted internal peers demonstrate practical, job-specific use cases, because employee behavior changes through credibility and proof, not top-down training alone.