Bill Ferster

Technology consultant | Faculty University of Virginia

University of Virginia

I am a recovering serial entrepreneur, turned academic, turned technology consultant. In past lives, I founded a number of high-technology companies in the film and television industry.

eLearning Articles by Bill Ferster

How Memory Affects The Perception Of Information

The Magical Number Seven, Plus Or Minus Two

Saturday, 21 October 2017 by Bill Ferster

Understanding and using the limits of our memory.

Design and Development
User-Centered Design 101

User-Centered Design 101

Saturday, 9 September 2017 by Bill Ferster

Donald Norman's simple guidelines for focusing on the user go a long way to making better products.

Instructional Design
Learning How To Learn: Anatomy Of A Good MOOC

Learning How To Learn: Anatomy Of A Good MOOC

Wednesday, 30 August 2017 by Bill Ferster

Barbara Oakley's "Learning how to Learn" MOOC has had over 2 million learners and a retention rate 5 times what…

Online Courses (MOOC)
Small Pieces Loosely Joined: A Useful Way Of Looking At The Web

Small Pieces Loosely Joined: A Useful Way Of Looking At The Web

Saturday, 5 August 2017 by Bill Ferster

Look at the Internet as a collection of smaller units than a monolithic whole makes for a better user experience.

Instructional Design
Teaching Using Interactive Visualization: Project-Based Learning At UVA

Teaching Using Interactive Visualization: Project-Based Learning At UVA

Saturday, 1 July 2017 by Bill Ferster

Interactive visualization is an effective way of teaching many subjects, especially history. The University of Virginia's Research Seminar Initiative uses…

Educational Technology
The Book As An Interactive Device

The Book As An Interactive Device

Saturday, 24 June 2017 by Bill Ferster

Looking closer at the features books have had for centuries may be useful in understanding today's educational technology.

Educational Technology
Venture Capital In Educational Technology: Should EdTech Be Venture Funded?

Venture Capital In Educational Technology: Should EdTech Be Venture Funded?

Saturday, 3 June 2017 by Bill Ferster

Venture capital has fueled amazing growth in the overall technology marketed, but is this form of funding as effective in…

Educational Technology
Digital Video 101: Understanding How Digital Video Works

Digital Video 101: Understanding How Digital Video Works

Saturday, 27 May 2017 by Bill Ferster

Digital video's inner workings are invisible, but it is not that different than old-fashioned moving pictures conceptually.

Educational Technology
Mad Men: Media Theorist Marshall McLuhan’s Branding Of Timothy Leary’s Message

Mad Men: Media Theorist Marshall McLuhan’s Branding Of Timothy Leary’s Message

Saturday, 6 May 2017 by Bill Ferster

Timothy Leary’s famous message on LSD, “Turn On, Tune In, Drop Out,” became so viral during the 1960s, thanks in…

Market
Technology In K12: The Shape Of School Vs. The Shape Of EdTech

Technology In K12: The Shape Of School Vs. The Shape Of EdTech

Saturday, 22 April 2017 by Bill Ferster

We need to consider not just the tech, but how it is actually used to be effective in the K12…

Educational Technology
Skinner's Project Pigeon: One Of The First Teaching Machines

Skinner's Project Pigeon: One Of The First Teaching Machines

Saturday, 15 April 2017 by Bill Ferster

One of the behaviorist B.F. Skinner's first "teaching machines" was a crazy plan to use pigeons to guide missiles.

Educational Technology
Stats 101: What You Need To Know About Statistics

Stats 101: What You Need To Know About Statistics

Saturday, 8 April 2017 by Bill Ferster

A gentle introduction to statistics and how they make raw numbers more understandable. Let us have a look at stats…

Corporate
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