November 4, 2015
3 Tips To Teach Your Sales Staff About Cold Calling
Even a mention of the words “cold calling” can numb your sales staff and elicit groans and complaints. If you have to conduct sales training in this area as a Human Resources professional, don't let them drag you into the age-old discussion of whether or not they can be effective. Instead, call cold calls “information calls” about your products or services and offer effective techniques on how they be done well.
by Roz Bahrami