eLearning Marketing

March 22, 2023

Actionable Tips To Manage Your Entire eLearning Marketing Budget (+ Marketing Cost Examples)

Allocating funds to marketing can be tricky. Especially if you don't have a clear strategy on how to invest your budget. In this article, you'll find the best tips to support your marketing needs and increase your net profit.

by John Crabill

March 8, 2023

7 Chief Marketing Officer Skills You Need To Dazzle The eLearning Audience

As a CMO, you need to use a wide assortment of skills to reach your target audience and help your business move forward. Here's how to keep honing your CMO skills to keep up with best marketing practices.

by John Crabill

January 25, 2023

7 Tips To Promote Your eLearning Course In An Online Marketplace

Are your eLearning course sales lower than expected? Do you have trouble tapping into new markets and bringing new online learners on board? In this article, I'll share 7 tips to help you promote your eLearning course in an online marketplace.

by John Crabill

January 11, 2023

8 LMS Content Marketing Tips To Enhance Your Online Reputation

Perception is everything, and your online image plays a crucial role in your organization's success. In this article, I'll share 8 LMS content marketing tips that can help you enhance your online reputation.

by John Crabill

November 30, 2022

How To Write An eBook For The eLearning Niche Market

Ready to sharpen your writing skills? eBooks are a great way to generate leads. Plus, you can leverage them to repurpose your blog content. Read on to learn how to write successful eBooks!

by John Crabill

November 16, 2022

5 Ways To Successfully Nurture Leads And Close Deals With eLearning Prospects

There are multiple methods to enhance your lead nurturing campaigns. Some of them are essential and fruitful in the eLearning industry. Let's explore this area together.

by John Crabill

November 2, 2022

How Can Iterative Testing Lead Your eLearning Marketing Campaigns?

Iterative testing is gradually evolving over time. Do you want to avoid disrupting and confusing users but also increase your marketing performance? Keep reading to find out how to make your marketing excel.

by John Crabill

September 21, 2022

7 Digital Marketing Tips And Tricks For Top eLearning Brands

Nailing your digital marketing strategy is vital if you want to grow your eLearning business. And if there’s one thing the last years have shown us, it's that we need to go digital now! Here are a few tips to really help you take advantage of the digital world.

by John Crabill

September 14, 2022

Why Is Promoting Your Unique Selling Point Important In eLearning Marketing?

Positioning yourself in contrast to your competitors can be a force to reckon with. Are you ready to help make your brand stand out in the eLearning marketplace? Here's how to find and communicate your USP.

by John Crabill

September 7, 2022

Handy Tips To Attract New eLearning Buyers With Emotional Marketing

If you want to attract, resonate with, and encourage your eLearning audience to act, weaving emotion into your marketing is a must. Are you ready to put emotion into your marketing? Read on to find out how!

by John Crabill

August 31, 2022

8 Common Misconceptions About Inbound Marketing For eLearning

Inbound marketing can help stretch your budget and reach your niche audience. But there are some things you need to know to reap the rewards without succumbing to the pitfalls. In this article, I'll explore 8 common misconceptions about inbound marketing for eLearning.

by John Crabill

August 24, 2022

9 Things That May Be Missing From Your LMS Landing Page

Prospects need a place to familiarize themselves with your brand and get answers to all their pressing questions. Which means that your LMS landing page needs to be on point. This article highlights 9 things that you may want to add to your LMS landing page.

by John Crabill