Inbound Marketing

October 7, 2019

From Top to Bottom: Creating Live Webinars For Each Part Of The Marketing Sales Funnel

In order to create engaging webinars for your audience while following a successful content marketing strategy, it is essential to determine where your prospects are in the buyer's journey at any given moment. Whether it be the top, middle, or bottom of the webinar funnel you have to guide them through it and eventually get them to convert.

by Christopher Pappas

October 1, 2019

Defining Objectives And Audiences For Your B2B Lead Generation Webinar

Hosting a business webinar is no child's play. In order to create an effective B2B Lead Generation webinar, you should start focusing on your business webinar objectives and carefully identify your target audiences. In this article, you can find out how you can avoid getting lost in the details, and organize a successful live webinar.

by Christopher Pappas

September 24, 2019

Webinars: High-Quality Leads, Valuable Partnerships, And No Boundaries

By implementing webinars, you can teach and network—and at the same time, meet many of your most important marketing goals. How can you boost your lead generation and how can you learn to make the most of high-quality leads?

by Christopher Pappas

August 6, 2019 | Sponsored

5 Data Points To Build Your SaaS B2B Ideal Customer Profile

In my previous article, I shared some insights about why it is important for SaaS B2B companies to have a clear definition of their Ideal Customer Profile. And how this ICP will help them with their content customization, lead-generation campaigns, and outbound activities. Now it’s time to understand the data points you should be considering while building your SaaS B2B Ideal Customer Profile.

by Jacopo Mauri

July 11, 2019 | Sponsored

Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

A significant number of companies I’ve recently spoken to are still struggling to identify their core target. In this article, I’ll try to shed some light on why it is important to have an Ideal Customer Profile, and what you’ll be using this ICP for.

by Jacopo Mauri

June 20, 2019

5 Secrets That Keep Your Content Marketing Strategy Fresh And Engaging For The eLearning Audience

Every content writer has to face the challenge of maintaining a steady production of original and compelling content ideas, which at times can be a tough mission. In this article, I'll delve into 5 secrets which can help you generate fresh content to draw attention from the eLearning audience, without blocking out.

by Christopher Pappas

June 13, 2019

Distributing And Maximizing Your Content Marketing Efforts As An eLearning Marketer

Great content without equally great distribution is by all means not enough. Also, simply sharing content on social media platforms does not count as an effective distribution strategy. How can you succeed in distributing and maximizing your content marketing efforts in your company? In this article, I'll share tactics to distribute your content without relying on social platforms.

by Christopher Pappas

June 9, 2019

5 Content Marketing Strategy Tips That Will Help Your Content Rank And Drive Qualified Traffic

Creating high-quality content to increase your organic search results is one of the best ways to get noticed by readers and search engines. But which content marketing strategy do you need to follow to help your content rank and drive qualified traffic?

by Christopher Pappas

June 5, 2019

Maximizing The Value Of Keyword Research: Complete Guide For eLearning Marketers

The use of keywords or keyword phrases ensures that you establish the main topic for each page of content, thus giving readers a better understanding of what your company is about. But how do you perform a successful keyword research and which mistakes should you avoid in the process? In this article, I'll share 7 tips to add maximized value to your keyword research.

by Christopher Pappas

June 2, 2019

How eLearning Companies Can Combine SEO And Content Marketing For Better Performance

Content makes you stand out, but how you write that content, what links you use, and which are your top priority keywords can boost your SEO to great heights. In this article, I'll explore how your eLearning company can combine content marketing and SEO to reach high-performance levels.

by Christopher Pappas

May 29, 2019

Tailoring Your Content Marketing Strategy To The Right Buyer Personas Of eLearning Niche

Creating buyer personas is key for your content marketing strategy. Marketers can focus on audiences that are likely to prove fruitful while helping their organizations pursue a common goal. In this article, I'll share useful tips on tailoring content to preferred audiences so that marketers have a strong foundation for an effective content marketing strategy.

by Christopher Pappas

May 26, 2019

The Who, What, And How Behind Successful Content Marketing Strategy Every eLearning Marketer Should Know

Creating a successful content marketing strategy doesn't usually happen on its own. eLearning marketers must be able to produce content that stands out to drive the results they want. In this article, I'll pinpoint the who, what and how eLearning marketers should bear in mind for a top-notch content marketing strategy.

by Christopher Pappas