How To Launch Your Own Certification Program

by Accredible

This is your step by step guide on how to develop, launch, scale, and manage your own certification program.

Key Chapters

  1. The Benefits of Creating a Certification Program


    Organizations of all kinds choose to launch their own certification programs for a wide variety of reasons: from building brand awareness to generating new streams of revenue to better training their employees.


  2. Developing Your Curriculum

    The heart of your program is the curriculum. While marketing is important for spreading the word, the ultimate success of failure of your course is determined by its content.


  3. Choosing the Right Learning Management System


    The right LMS is crucial to making sure you can efficiently administer your course to your students, evaluate their performance, and manage the day to day operations of your program.

  4. Marketing Your Certification Program


    Getting your program in front of the right people will be one of the biggest challenges in getting initial traction. The best way to do that? Sell the benefits your students will get upon completion.


  5. Managing and Optimizing Your Course

    Your program will need regular evaluation and tweaking of the curriculum, but that’s not it. Collecting feedback on the experience from students and making it actionable is just as important.

  6. Creating the Recipient Experience and Fine Tuning Your Course

    In order to maximize the value of your certification program, you need to focus on maximizing the entire experience of your end user all the way through when they receive their actual certificate.

The heart of your certification program is the curriculum. While marketing is important for spreading the word, the ultimate success or failure of your course is determined by its content.

The decision to launch your own certification program is taken, you have the content at hand but don’t know where to start from? I suggest you read the eBook “How to launch your own certification program” by Accredible, which will guide you step by step to shaping a course out of your content, choosing the right LMS, fine tuning it and getting it ready for launching. No questions left unanswered, even for promoting your product with the appropriate marketing techniques and managing the whole procedure.

Christopher Pappas

Christopher Pappas
Founder of The eLearning Industry's Network