How To Publicize Your Start-Up Company
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How To Promote Your Start-Up Company

Starting a company from scratch takes years of careful planning as well as a sizeable financial investment if the stakeholders want to do it right. But even the best planning and the biggest investment go down the drain if the start-up is not promoted and publicized using proper marketing strategies. 50 million start-ups start globally every year, so one can imagine how fierce the competition is. Also, in this age of mobile technology, marketing isn’t enough. Organizations need the power of digital marketing on their side, which can be an awfully cheap way to publicize your start-up. Let us discuss some digital marketing strategies.

1. Get A Website And A Blog

This shouldn’t even be something that needs to be said. A website serves numerous functions, such as a lead generation tool, booking or shopping engine, online brochure, catalog, and information source, for your potential customers. If you’re an eCommerce start-up, you can’t just do without a website (duh!). There are a number of online website creation tools that can help anyone create a basic website in no time. For more complex websites, you’ll need to hire a developer. Make sure the website is responsive, as a lot of web surfing is done on smartphones these days. Including a blog on the website is necessary, as it educates and informs customers about your company, its prospects, as well as other information related to your industry, in addition to making it easy for search engines to list your website or blog in search results.

2. Use Search Engine Optimization (SEO)

Speaking of making it easier for a search engine to list your website, that’s what SEO is. There are a number of things you can do to improve your website’s SEO, but that’ll likely need expertise. A basic SEO strategy you can use is to use online tools to identify relevant keywords that could attract high traffic to your website with low competition and then tweak your site to include those keywords. Another strategy is to consistently write high-quality content and attract backlinks to your domain. There are numerous other basic SEO strategies you can use to make it easier for people to reach your website through a search engine, but you’ll have to do a little research to find and implement SEO strategies. Believe us, it’s worth it!

3. Set Up A Listing In Search Engine Local Directories

Most search engines (like Google or Bing) offer a free listing for local businesses. Go to Google My Business to get listed on Google, and to Bing Places For Business to get listed on Bing. You’ll now have a presence on Google as a local business, making it easier for people to find you.

4. Set Up Pages On All Social Media Sites

Social media is an inextricable part of digital marketing these days so make sure that you have a business profile or page on every social media site where you can promote your business. These include websites like LinkedIn, Facebook, Instagram, Twitter, YouTube, as well as Pinterest. Make sure someone shares relevant content including articles, posts, and images about your service or product on all of these social media pages on a consistent basis. Also, once you’ve created the pages, make sure you join a number of groups on Facebook, LinkedIn, and Instagram related to your industry and share content there. You could even pay to boost posts that get the most attention, thus increasing your page’s reach.

5. Advertise Through Pay Per Click (PPC) Ads

This is something anyone can do with a little practice, but will likely cost a little and take time. PPC advertising allows you to advertise your product or service on search engines through ads of different kinds. So that you don’t lose money right from the start, begin with a search engine that offers free advertising for a few days or a specific amount. Google has its own courses on using PPC advertising, and we suggest you take them to get comfortable with how to use it. Once you start using it and start getting results, you’ll surely get returns on your investment.

There are a lot of things, in addition to those that are mentioned above, that start-ups can do to publicize themselves. The key is to keep looking for ways and implementing them. When you find a combination of things that are working, stick with them.

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