eLearning Course Marketing

January 11, 2017

6 Crucial Post-Purchase Marketing Mechanics For Your eLearning Product

The article describes and compares in details eLearning marketing fundamentals against the ones of eCommerce from the post-purchase point of view. Here are 6 very important post-purchase marketing mechanics you need to keep in mind.

by Serg Kanishchev

December 30, 2016

6 Top Benefits Of Promoting eLearning Courses Before The Big Launch

When is the right time to start promoting your eLearning course? As they say, there's no time like the present. The sooner you start marketing, the sooner you get your online learners excited and involved. In this article, I'll highlight 6 top benefits of promoting eLearning courses before the big launch.

by Christopher Pappas

December 17, 2016

How To Use Content Marketing For Web And Mobile Courses

This article discusses ideas for using content marketing on the web and mobile. It suggests effective ways to get the word out about new eLearning courses and to promote existing ones.

by David Hill

November 30, 2016

8 Tips To Promote Corporate eLearning Within Your Organization

Are your employees REALLY on board with your corporate eLearning program? Do they look forward to building their skills, or dread the next online training session? In this article, I'll share 8 tips for promoting corporate eLearning within your organization.

by Christopher Pappas

November 23, 2016

Essential Tools To Help You Start Creating And Selling Online Courses

Selling online courses can be fun and rewarding, but at the same time very demanding. eLearning is becoming popular by the minute, especially for companies that need to train their people or educational institutions that need to supply their students who study in a distant-learning mode with courses equally, if not more, interesting and effective. It can even cater for the independent professional who teaches some kind of craft/science and just wants to pass on the “knowledge torch” to those interested in what they do! Whatever the purpose, creating, organizing, and selling online courses requires your time, your energy, and some skills you need to develop in order for them to be substantial, easy to understand, and adapted to as many learning styles as possible.

by Kalliroi Kiouri

July 14, 2016

Why eLearning Businesses Need Offline Advertising Methods?

Once you understand how to get your online business noticed by the right people, you'll commit to a balanced marketing diet that consists of digital and offline advertising strategies. Let us have a look.

by Sarah Smith

July 9, 2016

5 Ways To Effectively Promote Your eLearning Course To Your Audience

Offering online courses is a great way to establish your authority and credibility as an information provider. For bloggers and entrepreneurs, eLearning courses could be their ticket to thought leadership. But how can you promote your eLearning course to them?

by Christopher Jan Benitez

July 3, 2016

6 Things You Must Do AFTER Deploying eLearning

You’ve worked tirelessly to create a stellar online course for your learners, but there are a number of items that you still need to add to your to-do list. In this article I’ll share 6 things that you MUST do after deploying eLearning courses.

by Christopher Pappas

May 3, 2016

Selling Corporate Training: Why You Should See Learners As Customers

If we treat our learners as potential customers who have to be sold on the value of a product, we are more likely to produce training that actually gets through and changes behavior. Here is why treating learners as customers is the key to selling corporate training.

by Keith Gibson

April 13, 2016

Content Marketing For Online Training: Lessons From Aristotle

People who sell courses online for passion and profit are sometimes referred to as “edupreneurs”. Let’s assume you are an edupreneur and have some courses built and installed on a Learning Management System. We’ll focus here on how to make learners aware that those courses exist – without attention paid to this it is not likely they will sell well. The topic of this article is content marketing for online training, and inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle.

by David Hill

March 24, 2016

The Toothbrush Factor: Mobile Marketing For Online Courses

In this article, I will share some tips on mobile marketing for online courses. Here is why you should pay attention to them.

by David Hill

March 17, 2016

3 Tips To Sell More Courses: How To Create A Competitive Advantage

As the online training industry becomes increasingly crowded with more providers looking to get a piece of the pie, do you feel like your once tried-and-true strategies are now leaving you behind the curve? Here are 3 tips that will help you sell more courses.

by Steve Penfold