Articles

November 6, 2015

How To Design Learning Journeys?

Designing blended learning (a.k.a. learning journeys) is not an easy task. You have not only to know and understand the Instructional Design principles, but also to be familiar with all of these learning tools which could effectively influence learners. Well – you can use ADDIE as a basis for your work. I would like, however, to show you another approach on how to design learning journeys.
by Marek Hyla
November 5, 2015

8 Ways MOOC Providers Can Generate Revenue From B2B And B2C Services

Without any doubt, one of the latest trends in eLearning is the wide spread of MOOCs as a free option to online learning. FREE makes MOOCs appealing to a wider audience, but what about the institutions and private companies that generate this eLearning content? How do they generate revenue and make profit out of MOOCs? Can education be considered as a product, and how ethical this might be? In this article, I’ll explain how revenue can be generated from MOOCs for Business-to-Business (B2B) and Business-to-Customer (B2C) Services.
by Marisa Keramida (M.Ed.)
November 5, 2015

Evaluating Training Effectiveness And ROI

The price of training and all accompanying activities concerns all managers, and, in fact, should concern the Instructional Designers as well. What reason is there to conduct further trainings if the benefits of the ones already conducted have not been assessed? How to convince one’s manager that it is worthwhile (and profitable) to continue the training program and expand it to include other departments if you have no data to profit cost ratio to back you up? How, then, does one calculate training effectiveness?
by Michael Treser
November 5, 2015

Why eLearning Is For Every Generation

Have you ever noticed how often the media portrays Baby Boomers as technological idiots? It’s common for movies and TV shows to depict the generation born between 1946 and 1964 as utterly clueless when it comes to operating smart phones and laptops. Of course, those in the business world know that this is, for the most part, inaccurate. Some individuals sincerely dislike using technology and wish the pen-and-paper days would magically reappear. However, most people in the working world, no matter if they are Baby Boomers, Millennials, or from Generation X, find technology to be helpful and necessary to getting work done. This is especially true of eLearning technology.
by Jeffrey Roth
November 4, 2015

Game-Based Learning: What Do Gamers Expect Of eLearning?

The reason that many people will draw on the conclusion that eLearning is often unappealing or unengaging is that the audience will predominantly be those who enjoy video games as a hobby. Most eLearning itself with its interactive and participative content does carry a lot of similarities with video games, so parallels will often be drawn between the two. In this article I will share what gamers expect of eLearning, so that you will be able to know what you should be mindful of when creating game-based learning experiences.
by Chris Hodgson
November 4, 2015

3 Tips To Teach Your Sales Staff About Cold Calling

Even a mention of the words “cold calling” can numb your sales staff and elicit groans and complaints. If you have to conduct sales training in this area as a Human Resources professional, don't let them drag you into the age-old discussion of whether or not they can be effective. Instead, call cold calls “information calls” about your products or services and offer effective techniques on how they be done well.
by Roz Bahrami