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eLearning Still Needs To Be Sold Or Is That Bought?

eLearning Still Needs To Be Sold Or Is That Bought?

What’s as ineffective as relationship selling? Relationship buying! It appeared the problem was solved. Two martini lunches and deals done on the golf course all but disappeared under the scrutiny of a more transparent, post Sarbanes-Oxley world. But eLearning providers are for-profit businesses and deals still must be sold. So have the eLearning sales professionals all become personality-less question & answer machines while the eLearning buyers have all adopted sophisticated, measured and validated purchasing processes? Well, not quite, let me provide some background.