Articles

April 14, 2016

5 Tips For eLearning Quality Assurance: How To Get eLearning’s Worth

Despite the popularity of eLearning, there is a high degree of skepticism and concern being expressed by many Learning and Development professionals on the effectiveness and ROI of technology-aided learning, keeping in mind investments in technology and infrastructure. The principal concern for them is the lack of empirical evidence for learning enhancement, as compared to overheads and associated costs. The only way to relieve them of the skepticism is to provide adequate eLearning quality assurance (QA) and prove that it fulfills the training needs well.
by Heena Nanda
April 13, 2016

Content Marketing For Online Training: Lessons From Aristotle

People who sell courses online for passion and profit are sometimes referred to as “edupreneurs”. Let’s assume you are an edupreneur and have some courses built and installed on a Learning Management System. We’ll focus here on how to make learners aware that those courses exist – without attention paid to this it is not likely they will sell well. The topic of this article is content marketing for online training, and inspiration comes from an unlikely source in the context of modern digital marketing: The Greek philosopher Aristotle.
by David Hill