Articles

July 6, 2020 | Sponsored

Best Practices For Automation And Integration Of Google Ads

Many marketers use third-party bidding tools to add a level of automation to their campaigns. These tools are able to measure additional data signals and therefore optimize accounts in ways that human beings could never do on their own. Another major benefit of automated tools is that they can almost optimize in real time. However, no tool can achieve true auction time adjustment.
by Benjamin Arabov
July 5, 2020 | Sponsored

The Art And Science Of Building Engaging And Result-Oriented eLearning Courses

Distance learning, online learning, remote learning, and mobile learning are extremely popular today. Today’s online learners, however, are extremely e-savvy. Therefore, when it comes to picking an online course, their expectations on value are high. What online learners are looking for isn’t just high-quality content, but also a fulfilling learning experience. And that experience starts with the sign-up process and continues even beyond the time they sent in their final assessments and feedback forms.
by Marina Arshavskiy