Christopher Pappas is the Founder of eLearning Industry Inc, which is the leading publishing platform that delivers inspiring, industry-specific content to eLearning professionals. Christopher holds an MBA and an MEd (Learning Design) from BGSU.
Getting clients isn't an easy task, and it surely doesn't happen by accident. Tools like social listening help you discover what your ideal buyers want and which issues they face. This way, you can appeal to their needs and win them over. Let's see why social listening is an invaluable tool for B2B marketers.
Understand EEAT in SEO and how Google evaluates expertise, experience, authority, and trust. Learn how to build authoritative content that aligns with Google's helpful content update and improves visibility in search and AI-driven results.
Is your training being ignored? Check out iSpring Solutions' new guide to figure out how to make learning fit in the day-to-day and ensure learner buy-in before, during, and after training.
This Thought Leader Q&A features Allen Interactions' own Dr. Michael Allen, exploring principles and best practices for designing effective, relevant, and emotionally engaging workplace learning.