November 3, 2025
Sales Quotas That Drive Growth: How B2B Marketing And Sales Teams Can Align To Hit Bigger Targets
If neither your marketing nor sales efforts are hitting the mark, the problem is deeper than you think. Your tactics may be great, but the misalignment cuts deep. Whose fault is this? It's not marketing's nor sales'. It's the poor organizational structure and division of roles. Let's see how you can fix this.
by Christopher Pappas